# Ageism-Targeting Language Campaigns
Modern Age Has Launched the Aging Index

By Kalin Ned | Published 2024-06-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/aging-index
References: [insider.fitt.co](https://insider.fitt.co/press-release/modern-age-gives-outdated-aging-terms-an-update/)

![Ageism-Targeting Language Campaigns](https://cdn.trendhunterstatic.com/thumbs/538/aging-index.jpeg)

Modern Age's Aging Index stands as a comprehensive glossary that aims at updating and modernizing commonly used yet outdated terms related to aging. This initiative addresses the stigma surrounding aging, which often hinders acceptance and creates fear among individuals as they grow older. According to a recent survey conducted by Modern Age, a significant majority of respondents expressed regular concern about aging, with many citing fear as a prominent emotion.

The Aging Index redefines several aging-related terms to reflect a more positive and empowering perspective. For example, terms like 'Senior Citizen' are replaced with 'Seasoned Citizen,' and 'Middle-Age' is updated to 'Evolved.' This rebranding aims to shift societal perceptions of aging towards a more respectful and inclusive language.

Modern Age's commitment to integrating these updated terms across all content underscores its broader mission to foster a culture where aging is embraced with confidence rather than apprehension.

Image Credit: Modern Age