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# Laser Enhanced Windshield
GM Tech for Aging Boomers

By Going Like Sixty | Published 2008-07-21 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/aging-boomers-need-tech-help-gm-is-assisting-impaired-drivers
References: [edition.cnn](http://edition.cnn.com/2008/TECH/07/18/windshields.older.drivers.ap/?imw=Y&iref=mpstoryemail)

Here's your scary thought for the day: in the next two decades, the number of people over 65 years old will have doubled. Worse, because these 71.5 million people can still afford gas, they will be on *your* highways. Let's hope [General Motors](https://www.trendhunter.com/trends/smart-pod-concept) gets their new [laser enhanced windshield](https://www.trendhunter.com/trends/cuttingedge-display-technologies) perfected soon.

Adding [infrared sensors and a camera](https://www.trendhunter.com/trends/vehicle-intelligence), the GM cars will look at the road ahead and project a clue on the windshield as to what might be ahead. It's not a prescription lens windshield, but it can help a driver's vision by making objects larger than they appear. Watch for the adult entertainment industry to pick up on this quickly.

"For example, during a foggy drive, a laser projects a blue line onto the windshield that follows the edge of the road," CNN explains. "Or if infrared sensors detect a person or animal in the driver's path during a night drive, its outline is projected on the windshield to highlight its location.

"It's possible because of a transparent coating on the windshield that lights up when struck by ultraviolet light."

Here's another innovation for aging boomers:

## Trend Insights (Trend Hunter)

- Score: 1.2/10
- Popularity: 2% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### Why This Trend Is Growing

- **Aging Population:** The increasing number of people over 65 years old presents opportunities to develop innovative solutions that cater to their needs and improve their safety on the roads.
- **Enhanced Vision Technology:** The incorporation of infrared sensors and cameras in windshields creates opportunities for improving driver vision and enhancing road safety.
- **Projection Technology:** The use of projective technology on windshields opens up possibilities for displaying helpful information to drivers, such as highlighting potential obstacles.

### Industries Being Reshaped

- **Automotive:** The automotive industry can leverage the aging population trend by developing advanced technologies that improve the driving experience and safety for older adults.
- **Safety and Security:** Companies specializing in safety and security can explore opportunities to develop and integrate enhanced vision technologies for various applications, including transportation and surveillance.
- **Entertainment:** The entertainment industry, specifically adult entertainment, can explore the potential of incorporating projection technology on windshields for unique and immersive experiences.

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- [AI-Powered In-Vehicle Solutions](https://www.trendhunter.com/trends/aipowered-invehicle-solutions.md)
- [AR Vehicle Displays](https://www.trendhunter.com/trends/augmented-reality-windshield.md)
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- [Truck-Specific Driver Assistance Systems](https://www.trendhunter.com/trends/driver-assistance-system.md)
- [Advanced LiDAR Solutions](https://www.trendhunter.com/trends/lidar-systems.md)
- [Night Vision Driving Systems](https://www.trendhunter.com/trends/auto-ai-night-vision-system-infiray-nv2.md)
- [Auto-Focused Sensor Systems](https://www.trendhunter.com/trends/sensor-system1.md)
- [TV-Equipped Autonomous Vehicles](https://www.trendhunter.com/trends/smart-pod-concept.md)
