# Playfully Patterned Hipsterwear The Agi & Sam Collection is Kitschy and Colorful By Olivia123 | Published 2011-06-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/agi-sam-collection References: [knstrct](http://knstrct.com/2011/05/29/agi-sam-debut-their-first-collection/) & [agiandsam](http://www.agiandsam.com/frameset.html) This super playful Agi & Sam collection is sure to catch your eye. The two London designers have produced a plethora of pieces that are all playfully patterned and pinstriped. They wanted to create a collection that was out of the ordinary, humorous and kitschy, stating that " fashion should never be taken too seriously." This is the very first collection the designers have [collaborated on together](https://www.trendhunter.com/trends/pleasing-and-jw-anderson), and for now, they focus strictly on menswear. The pieces range from dressy slacks to [casual coats](https://www.trendhunter.com/trends/beams-plus-2) and long johns. The fabrics used flaunt [bold colors and quirky characters](https://www.trendhunter.com/trends/khaotique-noir). Suffice to say, with pieces from this Agi & Sam collection, there will never be a boring moment in your closet. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 95% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Playful Patterning:** Opportunity for using bold colors and quirky characters in a variety of product designs. - **Kitschy Collections:** Opportunity to create whimsical and humorous collections for a range of fashion products. - **Humorous Menswear:** Opportunity to expand humorous and playful designs into the menswear market. ### Where This Applies - **Fashion:** Agi & Sam's collection demonstrates an opportunity for playful and humorous designs in fashion. - **Textiles:** There may be an opportunity for more novelty fabrics and designs in the textile industry. - **Retail:** This collection may inspire retailers to add more playful and humorous collections to their offerings. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Summer-Inspired Vibrant Streetwear](https://www.trendhunter.com/trends/colorful-rebel.md) - [Eye-Catching Textile Collections](https://www.trendhunter.com/trends/peter-saville-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Eclectic Collaboration Fashion Capsules](https://www.trendhunter.com/trends/pleasing-and-jw-anderson.md) - [Eclectic Preppy Summer Apparel](https://www.trendhunter.com/trends/beams-plus-2.md) - [Playful Cartoon Apparel](https://www.trendhunter.com/trends/kenny-scharf-and-axel.md) - [Collaboration Kids Show Fashions](https://www.trendhunter.com/trends/kith-x-sesame-street-collection.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md)