# 90s Sitcom-Inspired Fashion Agi and Sam AW 2011 Brings Back the Old-School in New Line By Matt Ho | Published 2011-03-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/agi-and-sam-aw-2011 References: [dazeddigital](http://www.dazeddigital.com/fashion/gallery/12/9389/28/rise-agi--sam) & [agiandsam](http://www.agiandsam.com/) After learning about the inspiration behind the Agi and Sam AW 2011 collection, I am hit by nostalgia for 90s television. The Agi and Sam AW 2011 collection consists of [vibrant clothing](https://www.trendhunter.com/trends/creative-class-uniform) that can be flashy, but subtle. The brand draws inspiration from [popular 90s sitcom](https://www.trendhunter.com/trends/90sinspired-soccer-collection) The Fresh Prince of Bel Air, and it certainly shows. The clothing shows perfect reflections of Will's eccentric outfits frequently worn in the earlier seasons of the show--the Agi and Sam AW 2011 collection even has a shirt with his face on it. The colorfully vivid jackets, sweaters, pants and shirts are a nice change from the more refined outfits most are use to. It's always nice to see designers remembering the classics and taking them as the focal point for inspiration. [Retro themes are dominating](https://www.trendhunter.com/trends/throwback-collection), but rather than simply replicating the past, the Agi and Sam AW 2011 collection adds a modern twist for a more intriguing, updated look. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 85% | Activity: 62% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **90s Sitcom-inspired Fashion:** Disruptive innovation opportunity: Designers can incorporate nostalgic elements from beloved 90s sitcoms into modern fashion for a refreshing and updated look. - **Retro-themed Collections:** Disruptive innovation opportunity: Brands can tap into the trend of nostalgia by creating retro-themed collections that blend past and present aesthetics. - **Vibrant Clothing:** Disruptive innovation opportunity: Designers can experiment with bold and colorful garments to offer a departure from traditional refined outfits. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Fashion brands can leverage nostalgia and retro-inspired designs to cater to consumers seeking unique and nostalgic fashion statements. - **Television and Entertainment:** Disruptive innovation opportunity: TV networks and streaming platforms can collaborate with fashion designers to create merchandise inspired by iconic sitcoms, enhancing fan engagement. - **Design and Creative Industries:** Disruptive innovation opportunity: Creative professionals can explore the fusion of retro and contemporary elements to create innovative and visually captivating designs across various fields. ## Related on Trend Hunter - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Old-School Soccer Apparel Capsules](https://www.trendhunter.com/trends/90sinspired-soccer-collection.md) - [Nostalgic Fragrance Campaigns](https://www.trendhunter.com/trends/iconic-90s-looks.md) - [80s Football-Inspired Collections](https://www.trendhunter.com/trends/the-team-dressers.md) - [Subculture-Themed Generational Fashion](https://www.trendhunter.com/trends/wildest-ones-yet.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Nostalgic Fashion Capsules](https://www.trendhunter.com/trends/throwback-collection.md)