# Millennial Anime Characters Aggretsuko is a New Character from Hello Kitty's Sanrio Studio By Joey Haar | Published 2017-01-10 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/aggretsuko References: [io9.gizmodo](http://io9.gizmodo.com/sanrio-s-new-character-is-a-cute-red-panda-that-is-secr-1790842431) & [sanrio](https://www.sanrio.com/categories/aggretsuko) Aggretsuko is a new character from [Sanrio](https://www.trendhunter.com/trends/collectible-sanrio), the anime studio behind the [Hello Kitty franchise](https://www.trendhunter.com/trends/forever-21-and-sanrio). The cartoon red panda, who is part of the Hello Kitty universe, is an adorable character with a dark side that is likely to resonate with the franchise's Millennial fans. Hello Kitty is ostensibly for children, but the [anime characters](https://www.trendhunter.com/trends/hello-kitty-as-i-change-so-does-she) have managed to penetrate Millennial culture thanks to a combination of nostalgia and irony. But while most Hello Kitty characters are either children themselves or designed to be appealing for children, Aggretsuko is a Millennial with a backstory that many of her real-life contemporaries can relate to. The red panda is a 25-year-old living in Tokyo and working as an office associate for a massive trading company. Though she loves where she lives, her cute appearance has made her a pushover with her bosses and coworkers, ultimately pushing her to a breaking point. During her time off, she lets loose by going to a karaoke bar, drinking, and singing heavy metal. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 11% | Activity: 27% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Millennial Anime Characters:** Opportunity for creating anime characters that resonate with Millennial culture through a combination of nostalgia and irony. - **Dark Side Characters:** Potential for developing characters with an adorable exterior but a relatable dark side, appealing to Millennial fans. - **Office Culture Representation:** Chance to explore the realities and challenges faced by Millennials in office environments through relatable anime characters. ### Who This Affects Most - **Anime and Animation:** Disruptive innovation opportunities in creating new anime characters that align with Millennial culture and resonate with fans. - **Entertainment and Media:** Opportunity to develop and market content that caters to Millennial interests through relatable and multi-dimensional characters. - **Marketing and Branding:** Potential for branding and marketing strategies centered around Millennial culture and the appeal of relatable anime characters. ## Related on Trend Hunter - [Character Franchise Expansions](https://www.trendhunter.com/trends/new-characters.md) - [Adorable Streaming Anime Series](https://www.trendhunter.com/trends/my-melody-kuromi.md) - [Character Crossover Figures](https://www.trendhunter.com/trends/skullpanda-x-sanrio.md) - [Zodiac-Associated Animated Characters](https://www.trendhunter.com/trends/sanrio-character.md) - [Anime Horror-Style Reimaginations](https://www.trendhunter.com/trends/junji-ito-artwork.md) - [Kid's Cat-Themed Series](https://www.trendhunter.com/trends/hello-kitty-super-style.md) - [Character Graphic Collaborative Apparel](https://www.trendhunter.com/trends/hello-kitty-capsule-2.md) - [Cartoon-Branded Smartwatches](https://www.trendhunter.com/trends/green-house-ghsmwl-x-sanrio.md) - [Collectible Kawaii Figurines](https://www.trendhunter.com/trends/hello-kitty-funko.md)