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# Aggressive Sapphic Editorials
Purple Magazine Sells Beauty With Sexuality

By mediterranean | Published 2009-08-27 | Naughty
Source: Trend Hunter, https://www.trendhunter.com/trends/aggressive-sapphic-editorials-purple-magazine
References: [models](http://models.com/feed/?p=4039)

While we've seen plenty of editorials with lesbian undertones, the new Fall/Winter issue of Purple magazine takes things up a notch in an editorial by Paola Kudacki.

The aggressively sexual editorial features models Hanne Gaby Odiele and Suvi Koponen combining [bold lesbian poses](https://www.trendhunter.com/trends/o-positiv-health) with [kinky and bondage flair](https://www.trendhunter.com/trends/zhilyova). Interestingly enough, this is a [beauty and jewelry editorial](https://www.trendhunter.com/trends/campaign-film), but it's hard to concentrate on the makeup and accessories with all the sizzling action.

**Implications** - The new Fall/Winter issue of Purple magazine by Paola Kudacki is really interesting because the photographer came up with a very interesting use for the mannequins. What I also like is the use of lighting in the photographs. Have a look for yourself at this incredible series.

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 99% | Activity: 99% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty)

## Key Themes

### What's Driving This Trend

- **Lesbian-themed Editorials:** There is a growing trend in fashion editorials featuring lesbian undertones, creating opportunities for brands to explore new narratives and target diverse audiences.
- **Bold and Provocative Visuals:** Brands can take inspiration from the aggressive and sexual styles showcased in editorials like Purple magazine's Fall/Winter issue to create disruptive advertising campaigns that challenge societal norms and spark conversations.
- **Integrating Sensuality in Product Marketing:** Beauty and jewelry brands can explore the use of sensuality and sexuality in their marketing strategies, as demonstrated by Purple magazine's editorial, to attract attention and create a unique brand image.

### Who This Affects Most

- **Fashion:** The fashion industry can embrace the trend of lesbian-themed editorials and create inclusive and diverse campaigns that resonate with modern consumers.
- **Photography:** Photographers can experiment with bold and provocative visuals, taking inspiration from editorials like Purple magazine's Fall/Winter issue, to push the boundaries of artistic expression and create disruptive images.
- **Beauty and Jewelry:** Beauty and jewelry brands can leverage the integration of sensuality in their marketing strategies, as seen in Purple magazine's editorial, to differentiate themselves and attract a more daring and progressive customer base.

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