# Aggressive Off-Road SUVs The 'Colorado ZR2 Bison' is Inspired By Colorado's Rugged Wildlife By Rahul Kalvapalle | Published 2018-09-10 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/aggressive-offroad-suv References: [newatlas](https://newatlas.com/chevrolet-colorado-zr2-bison/56246/) & [media.chevrolet](https://media.chevrolet.com/media/us/en/chevrolet/home.detail.html/content/Pages/news/us/en/2018/sep/0906-bison.html) [Chevrolet](https://www.trendhunter.com/trends/chevrolet-beast) has long been one of the most iconic American automotive brands thanks to its ability to infuse the best of distinctly American design and spirit into its offerings, something that's exceptionally clear in the company's latest and greatest off-road SUV, the [Colorado](https://www.trendhunter.com/trends/advbox) ZR2 Bison. This off-road SUV is clearly inspired by the bison that roam the plains of Colorado, with its name conveying ruggedness and toughness, which are precisely what this vehicle's specs promise. The Colorado ZR2 Bison comes fitted with steel-reinforced skid plates, 31-inch off-road tires, enlarged fenders and heightened clearance, all designed to enable the vehicle to make a mockery of treacherous terrain. Set to be made available for sale in January 2019, the Colorado ZR2 Bison is an off-road SUV that promises to take motorists well off the beaten path. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 81% | Activity: 3% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Off-road Suvs:** Disruptive innovation opportunity: Develop rugged off-road SUVs with enhanced features like steel-reinforced skid plates and off-road tires to cater to adventure enthusiasts. - **American Design:** Disruptive innovation opportunity: Infuse distinctly American design and spirit into various industries, such as fashion, furniture, and interior design, to create unique and patriotic products. - **Trekking Vehicles:** Disruptive innovation opportunity: Create specialized vehicles for off-road trekking and exploration, equipped with features like heightened clearance and enlarged fenders to handle challenging terrains. ### Where This Applies - **Automotive Industry:** Disruptive innovation opportunity: Integrate cutting-edge technologies, such as self-driving capabilities and advanced safety features, into the automotive industry. - **Outdoor Recreation Industry:** Disruptive innovation opportunity: Develop durable and high-performance gear and equipment for outdoor enthusiasts, including camping, hiking, and sportswear. - **Adventure Tourism Industry:** Disruptive innovation opportunity: Design customized adventure tour packages and services that cater to off-road and wilderness exploration, providing unique experiences and destinations. ## Related on Trend Hunter - [Beastly Off-Road Vehicle Concepts](https://www.trendhunter.com/trends/chevrolet-beast.md) - [Hardcore Off-Road SUVs](https://www.trendhunter.com/trends/bronco-raptor.md) - [Off-Road EV Truck Concepts](https://www.trendhunter.com/trends/chevrolet-silverado-ev-zr2.md) - [Ultra-Exclusive Off-Road SUVs](https://www.trendhunter.com/trends/bronco-desert-racer.md) - [Off-Road-Tuned SUV Models](https://www.trendhunter.com/trends/king-of-the-hammers-edition-bronco.md) - [Electric Off-Road SUV Models](https://www.trendhunter.com/trends/2026-jeep-recon-suv.md) - [Expertly Tuned SUV Models](https://www.trendhunter.com/trends/hennessey-ford-bronco-velociraptor.md) - [Racer-Honoring SUV Models](https://www.trendhunter.com/trends/2025-ford-bronco-stroppe-special-edition-suv.md) - [Mythical Exploration SUV Models](https://www.trendhunter.com/trends/ford-bronco-sasquatch-searcher.md)