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# Time-Lenient Workplaces
British Agency Agent Experiments with Six-Hour Workdays

By Meghan Young | Published 2016-01-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/agent
References: [fastcoexist](http://www.fastcoexist.com/3055236/can-the-6-hour-workday-work-in-a-country-that-isnt-sweden) & [agentmarketing](http://www.agentmarketing.co.uk/)

There may be come progressive countries out there when it comes to the workplace, yet Agent, a British marketing agency, is not necessarily found in one. That hasn't stopped it from experimenting with traditional hours by introducing a six hour day place of the more common eight. Interestingly, [Fast Co Exist](https://www.trendhunter.com/trends/fast-pickle) writes, "It's still in business—and employees are happier than ever."

Located specifically in Liverpool, Agent goes beyond the hours to also include such well-being programs as [yoga classes, daily meditation sessions](https://www.trendhunter.com/trends/deskbreak) and monthly massages. Paul Corcoran, managing director at Agent, says, "If I finish a bit earlier, I've got loads of time to do [life admin things](https://www.trendhunter.com/trends/life-admin-concierge) like going to the bank that I don't normally have time to do. Or just being at home, I have time to pick up a book. What that does is it allows you to go in the next day so much more refreshed."

## Trend Insights (Trend Hunter)

- Score: 1.6/10
- Popularity: 13% | Activity: 26% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### Why This Trend Is Growing

- **Time-lenient Work Hours:** The trend of implementing shorter work hours, such as six-hour workdays, is disrupting traditional work schedules and improving employee satisfaction.
- **Workplace Well-being Programs:** The trend of offering well-being programs, such as yoga classes, meditation sessions, and massages, is improving employee happiness and productivity.
- **Flexible Work-life Balance:** The trend of prioritizing work-life balance and allowing employees to have more time for personal activities is enhancing employee well-being and overall job satisfaction.

### Industries Being Reshaped

- **Marketing and Advertising:** The marketing and advertising industry can benefit from implementing time-lenient work hours and well-being programs to attract and retain top talent, improving employee satisfaction and performance.
- **Human Resources:** The human resources industry can capitalize on the trend of flexible work-life balance by providing policies and programs that support employees in maintaining a healthy work-life equilibrium, leading to higher engagement and retention rates.
- **Employee Wellness:** The employee wellness industry can offer services and solutions that cater to the growing demand for well-being programs and initiatives in the workplace, promoting a healthier and happier workforce.

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- [Work Away Benefits](https://www.trendhunter.com/trends/work-away-benefit.md)
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