# Sultry Staff Lookbooks Agent Provocateur's Lingerie Newest Campaign Stars Former Employees By Laura McQuarrie | Published 2015-09-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/agent-provocateurs References: [nymag](http://nymag.com/thecut/2015/09/from-lingerie-saleswoman-to-lingerie-model.html) & [youtube](https://www.youtube.com/watch?t=22&v=8R-g8y_OoKs) People who work retail often have the most intimate knowledge of a product, so it's no surprise that Agent Provocateur's [Autumn/Winter 2015 campaign](https://www.trendhunter.com/trends/winter-2025-campaign) stars none other than Paloma Faith and Alice Hawkins, two of the [lingerie company's former employees](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty). With these unique women as models, the #KnickersForever campaign plays off of the fact that the women were once so involved with the brand. The campaign has the women step into the roles of a [sultry store manager](https://www.trendhunter.com/trends/people-will-talk), wiping windows and overseeing operations from a front desk. In addition to the polishing finished images of the shoot being released, there are also a few candid Polaroid-style shots that keep the whole campaign real, but just as fun. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 93% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Employee-model Campaigns:** Opportunity for brands to leverage former employees as models in their marketing campaigns. - **Authentic Branding:** Growing trend of using real people with intimate knowledge of a brand to create authentic and relatable advertising. - **Candid Marketing:** Increasing popularity of using candid-style shots to make marketing campaigns more genuine and engaging. ### Who This Affects Most - **Lingerie:** Opportunity for lingerie brands to incorporate former employees as models to create a unique and intimate brand experience. - **Fashion Retail:** Potential for fashion retailers to leverage their employees' expertise and familiarity with the brand for creative and authentic marketing campaigns. - **Photography:** Rising demand for candid-style photography in advertising, opening up opportunities for photographers to offer their services to brands. ## Related on Trend Hunter - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Employee Fragrance Campaigns](https://www.trendhunter.com/trends/lidl-fragrance-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [AI-Generated Swimsuit Campaigns](https://www.trendhunter.com/trends/undiz.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md)