# Racy Lingerie Campaigns Agent Provocateur Has Unveiled Its Autumn 2025 Promotional Campaign By Kalin Ned | Published 2025-10-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/agent-provocateur1 References: [lesfacons](https://lesfacons.com/2025/10/07/agent-provocateur-fall-2025-ad-campaign-featuring-julia-fox/) [Agent Provocateur](https://www.trendhunter.com/trends/hot-desking) taps public figure Julia Fox for its [Autumn 2025 campaign](https://www.trendhunter.com/trends/contemporary-femininity). The editorial takes place in a hotel in New York City. The creative direction aimed to capture an aesthetic of [nocturnal sophistication](https://www.trendhunter.com/trends/hailey-biebers) and 1990s-inspired elegance. Creative Director Sarah Shotton affims the strategic choice for the face of the campaign: “Julia and I first met at The Bowery Hotel in New York in 2019, and I was instantly mesmerised by her charm. From that moment, a conversation began about finding the right way for us to work together. Shooting together in New York felt rather like a full circle moment.” Agent Provocateur's Autumn 2025 capsule boasts "statement ready-to-wear and lingerie." Stand-out silhouettes in the collection, which are highlighted in the campaign featuring Julia Fox, include the Nelle range, the Billi dress, and the Mercy bustier. Image Credit: Agent Provocateur ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 96% | Activity: 74% | Freshness: 54% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Marketing:** Leveraging high-profile individuals such as Julia Fox in campaigns provides brands with a unique avenue to enhance relatability and boost consumer engagement. - **Nostalgic Fashion Revival:** The infusion of 1990s-inspired aesthetics in fashion campaigns addresses consumer desires for nostalgia, paving the way for refreshed styles that resonate across generations. - **Immersive Campaign Settings:** Utilizing iconic locations like The Bowery Hotel in New York adds depth and narrative to promotional campaigns, creating memorable brand experiences that stand out in a crowded market. ### Where This Applies - **Luxury Fashion:** High-end brands such as Agent Provocateur continue to innovate by merging sophisticated aesthetics with bold marketing strategies to capture a discerning clientele. - **Influencer Marketing:** The strategic use of celebrities as brand ambassadors illustrates the growing influence of social media and entertainment figures in shaping modern advertising strategies. - **Event-based Advertising:** Staging fashion campaigns in notable locations reflects a trend towards experiential marketing, which aims to foster deeper connections with audiences through unique storytelling. ## Related on Trend Hunter - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Femme Fatale-Inspired Campaigns](https://www.trendhunter.com/trends/marine-serres-fall-2025.md) - [Enigmatically Suspenseful Fashion Campigns](https://www.trendhunter.com/trends/fall-2025-advertising-campaign.md) - [Sultry Black-And-White Fashion Campaigns](https://www.trendhunter.com/trends/power-and-sensuality.md) - [Parisian-Inspired Fashion Campaigns](https://www.trendhunter.com/trends/chanel-fall-2025.md) - [Urban Landscape-Inspired Campaigns](https://www.trendhunter.com/trends/casablanca-fall-2025.md) - [Season-Long Fashion Campaigns](https://www.trendhunter.com/trends/joy-campaign.md) - [Luxury Bold Underwear Styles](https://www.trendhunter.com/trends/luxury-bold-underwear-styles-calvin-kleins-unveils-their-autumn-campaign.md)