# Provocative Housewife Fashion Ads The Agent Provocateur SS14 Campaign Stars Hailey Clauson By Meghan Young | Published 2014-01-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/agent-provocateur-ss14 References: [fashiongonerogue](http://www.fashiongonerogue.com/hailey-clauson-agent-provacateur-spring-2014-campaign/) & [agentprovocateur](http://www.agentprovocateur.com) The Agent Provocateur SS14 ad campaign comes just in time to inspire women to spice things up in the home for Valentine's Day. Whether it is role-playing or going out and actually purchasing these provocative lingerie looks, they will have fun fantasizing about all the ways they can put these ideas into good use. Starring model Hailey Clauson, the Agent Provocateur SS14 ad campaign depicts her as a rather non-traditional 50s housewife. But instead of cleaning the floors and cooking dinner in a demure dress, she is clad in a range of lacy bras, thigh-high stockings and revealing underwear. Shot by photographer Miles Aldridge, the Agent Provocateur SS14 ad campaign is aptly titled, 'Behind Closed Doors.' Creative director Sarah Shotton states, "I was interested in the irony behind the idea of the ‘Perfect’ woman, unfazed by the everyday pressures of life." ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 97% | Activity: 94% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Provocative Housewife Fashion:** Disruptive innovation opportunity: exploring unconventional and empowered representations of women in traditional roles. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: designing and marketing lingerie that challenges traditional notions of femininity. ## Related on Trend Hunter - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)