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# Anti-Commando Campaigns (UPDATE)
The Agent Provocateur FW 2011 Ads Offer Pro-Panty Reminders

By Regan Canie | Published 2011-09-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/agent-provocateur-fall-winter-2011
References: [celebitchy](http://www.celebitchy.com/177992/paz_de_la_huertas_agent_provocateur_ad_campaign_sleazy_hot_or_just_gross/) & [agentprovocateur](http://www.agentprovocateur.com/)

If you're open to skivvy suggestions, the Agent Provocateur FW 2011 ad campaign featuring new face Paz de la Huerta has recently been quite literally unveiled.

Known for their [luxe lingerie](https://www.trendhunter.com/trends/zhilyova) and supermodel spokespeople, the Agent Provocateur FW 2011 spread is a series of promiscuous product placement accompanied by short videos of de la Huerta in a semi-disrobed state.

Targeting both [uber](https://www.trendhunter.com/trends/sorry-for-your-teams-loss)-underwear buffs and those that require some reminder to "Always Remember Your Agent Provocateurs," the campaign was created in collaboration with RSA Films. With the vixen video-clips up on [YouTube](https://www.trendhunter.com/trends/creatorbacked-wellness-brands) and the print ads hitting various Autumn issues, this season no one will dare to go bare!

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 73% | Activity: 78% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials)

## Key Themes

### What Makes This Trend Stand Out

- **Luxury Lingerie Advertising:** Opportunity for luxury lingerie brands to create provocative ad campaigns with celebrity endorsements and viral video content.
- **Digital Marketing in Fashion:** Opportunity for fashion brands to leverage online platforms like YouTube to reach a wider audience and generate buzz for their products.
- **Sexualization in Advertising:** Opportunity for brands to use provocative and risqué content in their campaigns to grab attention and create a buzz.

### Sectors Adopting This

- **Lingerie:** Disruption opportunity for lingerie brands to create innovative and attention-grabbing ad campaigns.
- **Fashion:** Opportunity for fashion brands to explore new ways of marketing their products through viral video content.
- **Advertising:** Opportunity for advertisers to experiment with provocative and controversial content to leave a lasting impact on consumers.

## Related on Trend Hunter

- [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md)
- [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md)
- [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md)
- [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)
- [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md)
- [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md)
- [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md)
- [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md)
- [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md)
