# Darkly Lavish Lingerie The Agent Provocateur AW10 Collection is Playful and Sophisticated By Meghan Young | Published 2010-08-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/agent-provocateur-aw10 References: [fabsugar](http://www.fabsugar.com/Agent-Provocateur-Fall-2010-10115423) & [agentprovocateur](http://www.agentprovocateur.com) No outfit is complete without the proper trappings underneath and a good choice with which to revive your [tired undies](https://www.trendhunter.com/trends/parade-that-lace) is the Agent Provocateur AW10 collection. Darkly lavish, it'll have you feeling like a sexy woman in no time, especially when you're trapped under layers of clothes during the cooler seasons. Intermixing [playful pieces](https://www.trendhunter.com/trends/for-love-and-lemons-1) with more sophisticated ones, the Agent Provocateur AW10 collection has a bit of everything. It even offers [silky dressing robes](https://www.trendhunter.com/trends/winter-heat-collection) if you feel a little too shy to stroll around in just your lingerie. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 100% | Activity: 97% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Darkly Lavish Lingerie:** Opportunity for disruptive innovation in the luxury lingerie market by combining dark and lavish aesthetics. - **Agent Provocateur AW10 Collection:** Opportunity for disruptive innovation in the fashion industry by introducing playful and sophisticated lingerie designs. - **Silky Dressing Robes:** Opportunity for disruptive innovation in the loungewear industry by creating luxurious and stylish dressing robes. ### Who This Affects Most - **Luxury Lingerie:** Opportunity for disruptive innovation in the luxury lingerie market by offering dark and lavish designs. - **Fashion:** Opportunity for disruptive innovation in the fashion industry by introducing playful and sophisticated lingerie designs. - **Loungewear:** Opportunity for disruptive innovation in the loungewear industry by creating luxurious and stylish dressing robes. ## Related on Trend Hunter - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md) - [Unapologetic Lingerie Campaigns](https://www.trendhunter.com/trends/mariemurs-judge-me-guilty.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Love Letter Lingerie Collections](https://www.trendhunter.com/trends/anoeses-love-letter.md) - [Seductive Winter Loungewear Lines](https://www.trendhunter.com/trends/winter-heat-collection.md) - [Romantic Kitschy Lingerie](https://www.trendhunter.com/trends/for-love-and-lemons-1.md) - [Opulent Holiday Apparel Lineups](https://www.trendhunter.com/trends/brunette-the-label-3.md) - [Inaugural Designer-Led Ready-To-Wear Fashion](https://www.trendhunter.com/trends/atelier-victorias-secret.md)