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# Cutting-Edge Sports Equipment
The Agent CTRUS Football Changes Color When It's Passed the Goalpost

By Amelia Roblin | Published 2013-10-08 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/agent-ctrus-football
References: [dezeen](http://www.dezeen.com/2013/10/07/ctrus-football-by-agent/) & [destroyafteruse](http://destroyafteruse.com/)

You can already find [GPS trackers](https://www.trendhunter.com/trends/athlete-monitoring-system) attached to some of your favorite players, so it only makes sense that the Agent CTRUS Football should put forth the suggestion that fast-moving equipment might be recorded too. This innovative concept is a complete overhaul of the familiar soccer ball that strives to improve upon every single aspect of the existing one.

Firstly, the inside of the sphere would have a skelle-core structure, surrounded by a net-embedded shell of reinforced elastomer. It would bounce just like a regular football does and never require inflation. More impressively, perhaps, are its hi-tech features, including a [built-in video camera](https://www.trendhunter.com/trends/sony-hawkeye) that can deliver a ball's-eye view of the match. The appearance of the Agent CTRUS Football would change too. Sensors would help determine the [precise location of the ball](https://www.trendhunter.com/trends/spalding-x-siq), telling it to change color when it's passed through the goal or ends up out of bounds.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 90% | Activity: 95% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Inventions](https://www.trendhunter.com/inventions)

## Key Themes

### Why This Trend Is Growing

- **Smart Equipment:** The integration of technology into sports equipment presents an opportunity for disruptive innovation.
- **Enhanced Performance:** Innovations like the skelle-core structure and reinforced elastomer shell can greatly improve the performance of sports equipment.
- **Real-time Data Tracking:** The inclusion of sensors and video cameras in sports equipment enables real-time data tracking and analysis.

### Industries Being Reshaped

- **Sports Equipment Manufacturing:** Companies in the sports equipment manufacturing industry can explore the development of smart equipment and enhanced performance materials.
- **Sports Technology:** The sports technology industry can capitalize on the growing demand for real-time data tracking solutions in sports equipment.
- **Sports Analytics:** The sports analytics industry can leverage the data collected by smart sports equipment to provide valuable insights and performance analysis.

## Related on Trend Hunter

- [Connected Football Systems](https://www.trendhunter.com/trends/wilson-qbx.md)
- [Official Connected FIFA Balls](https://www.trendhunter.com/trends/connected-soccer-ball.md)
- [Wearable Performance Trackers](https://www.trendhunter.com/trends/cityplay.md)
- [Hovering Soccer Referee Drones](https://www.trendhunter.com/trends/referee-drone.md)
- [Connected Soccer Training Equipment](https://www.trendhunter.com/trends/voon-soccer.md)
- [Camera Systems](https://www.trendhunter.com/trends/sony-hawkeye.md)
- [Game-Changing Sports Fan Experiences](https://www.trendhunter.com/trends/telstra-touch-and-track.md)
- [Tactical Football Capsules](https://www.trendhunter.com/trends/furon-v8.md)
- [Connected Training Baseballs](https://www.trendhunter.com/trends/smart-gaming-baseball.md)