# Age-Decelerating Skincare A.P. CHEM's Skincare Targets Xennial and Gen X Consumers By Laura McQuarrie | Published 2023-04-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/agedecelerating-skincare References: [businesswire](https://www.businesswire.com/news/home/20230411005439/en) & [apchembeauty](https://www.apchembeauty.com/products/magical-moisturizer) Science-forward skincare brand A.P. CHEM formulated its new age-decelerating skincare with Xennial and Gen X consumers in mind. The brand's unique approach to affordably priced and effective skincare was inspired by the founder’s diagnosis with an autoimmune and inflammatory disease, which led her on a journey to explore both classic and alternative treatments. As such, the brand puts a focus on targeting and reducing inflammation. The brand is introducing itself to the world with the microDOSE Magical Moisturizer, which features a blend of eight multi-benefit mushroom extracts and other ingredients to address fine lines and wrinkles and dullness, as well as a loss of elasticity, firmness, texture and tone. To complement its debut launch, the brand is also dropping the DOPEamine Uplifting & Smoothing Serum and the EYEahuasca Enlightening Eye Treatment. Image Credit: Atarah Atkinson ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 24% | Activity: 52% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Age-decelerating Skincare:** Skincare brands can focus on targeting and reducing inflammation to address the anti-aging concerns of Xennial and Gen X consumers. - **Multi-benefit Mushroom Extracts:** Skincare brands can tap into the benefits of mushroom extracts, known for their anti-inflammatory and anti-oxidant properties, to address anti-aging concerns. - **Alternative Skincare Treatments:** Alternative skincare treatments can gain popularity among consumers seeking affordable and effective solutions for their anti-aging concerns, inspired by A.P. CHEM's founder's journey. ### Sectors Adopting This - **Skincare:** Skincare companies can develop age-decelerating products inspired by A.P. CHEM's focus on targeting and reducing inflammation to address the anti-aging concerns of Xennial and Gen X consumers. - **Mushroom Extracts:** Mushroom extract companies can explore opportunities in the skincare industry by promoting the anti-inflammatory and anti-oxidant benefits of their products for anti-aging solutions. - **Alternative Medicine:** Alternative medicine practitioners can see increased interest from consumers seeking out affordable and effective skincare solutions, as inspired by A.P. CHEM's founder's journey towards a science-forward approach to skincare. ## Related on Trend Hunter - [Inflammaging Serums](https://www.trendhunter.com/trends/inflammaging-skin-solution.md) - [Targeted Plant-Based Cosmeceuticals](https://www.trendhunter.com/trends/id-skin-identity.md) - [Slow Ageing-Focused Products](https://www.trendhunter.com/trends/ultimune-power-infusing-serum.md) - [Problem-Solving Youth Skincare](https://www.trendhunter.com/trends/epic-skincare.md) - [Micro-Peptide Moisturizers](https://www.trendhunter.com/trends/collagen-bank1.md) - [Ageing-Positive Skincare Products](https://www.trendhunter.com/trends/auro-skincare.md) - [Gentle Youth Skincare](https://www.trendhunter.com/trends/gen-alpha-collection.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md) - [Science-Backed D2C Skincare](https://www.trendhunter.com/trends/deinde.md)