# Stark Tequila Branding This Aged Tequila is Featured in Matte Black Glass Bottles By Mishal Omar | Published 2016-08-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/aged-tequila References: [uncrate](http://uncrate.com/stuff/espolon-anejo-tequila/) & [reservebar](https://www.reservebar.com/espolon-anejo-x) This aged tequila by the brand Espolon comes in bottles that are somber for more reasons than their jet black color. The bottles are meant to look as ominous as possible with their [black color, matte finish](https://www.trendhunter.com/trends/jgermeister-and-pantone) and white illustrations of skeletons in a graveyard. The graveyard theme is likely referencing the aging process that the tequila goes through during its production. Unlike the brand's other bottles, this specific tequila is aged for six years before being sold. This gives it more complex flavors that would likely be enjoyed by people who like the Mexican alcohol. The branding of this aged tequila works to capture the attention of alcohol lovers long enough for them to realize how long this tequila has spent developing its flavors. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 38% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Aged Alcohol Branding:** Exploring unique branding opportunities for aged alcoholic beverages through the use of ominous packaging and themed illustrations. - **Matte Black Packaging:** Trend towards matte black packaging for luxury or premium alcoholic beverages, to create a sleek and modern look. - **Graveyard Theme:** Exploration of themed packaging, such as graveyard themes which can be used to evoke the aging process or unique flavor profiles of alcoholic beverages. ### Where This Applies - **Alcoholic Beverage Industry:** Exploring branding opportunities for aged alcoholic beverages through unique packaging and visual identities. - **Packaging Industry:** Designing sleek and modern packaging for premium alcoholic beverages with matte black finishes to appeal to luxury consumers. - **Graphic Design Industry:** Developing unique and themed illustrations for alcoholic beverage branding, such as graveyard themes, to evoke the aging or unique flavor profiles of the beverage. ## Related on Trend Hunter - [Party-Goer Tequila Packaging](https://www.trendhunter.com/trends/olmeca-tequila.md) - [Dualistic Small-Batch Tequilas](https://www.trendhunter.com/trends/tequila-cayeya.md) - [Elevated Tequila Bottle Designs](https://www.trendhunter.com/trends/jaja-tequila-1.md) - [Sophisticated Tequila Packaging Designs](https://www.trendhunter.com/trends/el-mayor-tequila.md) - [Artisinal Tequila Bottles](https://www.trendhunter.com/trends/artisinal-tequila-bottles.md) - [Artistic Animalistic Tequilas](https://www.trendhunter.com/trends/dobel-atelier-animales-endmicos.md) - [Luxurious Mexican Tequila Bottles](https://www.trendhunter.com/trends/tequila-don-julio-70.md) - [Hand-Painted Tequila Bottles](https://www.trendhunter.com/trends/maestro-dobel-atelier-trajineras-edition.md) - [Ultra-Elegant Tequila Branding](https://www.trendhunter.com/trends/volcan-xa.md)