# Reflective Waterproof Sneakers AGE Launches a FW20 Lineup of Sneakers Full of High and Low Cuts By Amy Duong | Published 2020-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/age References: [hypebeast](https://hypebeast.com/2020/10/age-korea-fw20-collection-lookbook-sneakers) & [age-official](https://age-official.ca/) Korean footwear brand [AGE](https://www.trendhunter.com/trends/multi-peptide-cream) introduces its new series of sneakers for the Fall/Winter 2020 season. As the rougher seasons approach, AGE readies for the impacts with a durable build. The sneakers arrive in high and low cut silhouettes to appease any preferences in style. The sneakers are constructed from durable materials and sit on a heavy-duty sole unit foundation detailed with technical elements. The colorways are monochromatic for versatility and boast a reflective aesthetic. There are also [militaristic options](https://www.trendhunter.com/trends/gr10k-x-salomon-quest-low-2-sneakers) as well for more muted preferences. The [waterproof capabilities](https://www.trendhunter.com/trends/goretex-nike-air-max-90) are backed up by sculpted midsoles, rubber badges on the lateral side of the shoes, and more The taller iteration showcases a D-ring pull tab to nod to utilitarian purposes with a zipper on the other side to round it out. Image Credit: AGE ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 70% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Reflective Sneakers:** Opportunity for disruptive innovation in the footwear industry by integrating reflective elements into sneaker designs for added visibility and style. - **Durable Build:** Chance for disruptive innovation in the materials industry by developing new durable materials for footwear construction that can withstand rough conditions. - **Waterproof Footwear:** Potential for disruptive innovation in the fashion industry by creating waterproof sneakers that combine style and functionality for all seasons. ### Industries Being Reshaped - **Footwear:** The footwear industry can explore disruptive innovation opportunities by incorporating reflective elements and durable materials in their designs. - **Materials:** The materials industry can seize the opportunity for disruptive innovation by creating new durable materials suitable for the construction of footwear. - **Fashion:** The fashion industry has the potential for disruptive innovation by introducing stylish and functional waterproof sneakers for year-round use. ## Related on Trend Hunter - [Functional Rainproof-Style Sneakers](https://www.trendhunter.com/trends/rainproofstyle-sneakers.md) - [Weatherproof Lightweight Zipped Shoes](https://www.trendhunter.com/trends/air-max-sndr.md) - [Streetwear-Inspired Snow Boots](https://www.trendhunter.com/trends/snow-boot.md) - [Weather-Ready Sneakers](https://www.trendhunter.com/trends/goretex-protection-pack.md) - [Weatherproof Sneaker-Like Boots](https://www.trendhunter.com/trends/danner-x-brandblack-boot.md) - [Functional Relaxed Winter Footwear](https://www.trendhunter.com/trends/suicoke-fw24-footwear-collection.md) - [Tech-Infused Dynamic Sneaker Models](https://www.trendhunter.com/trends/gelkayano-20-1.md) - [City-Suited Winter Sneakers](https://www.trendhunter.com/trends/sorel-callsign-horizon-low-gtx.md) - [City-Friendly Hiking Sneakers](https://www.trendhunter.com/trends/nike-acg-mountain-fly-2-low-goretex.md)