# Revolutionary Facial-Firming Creams The SK-II 'R.N.A. POWER' Radical New Age Cream Banishes Lines By Michael Hemsworth | Published 2016-03-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/age-cream References: [sk-ii](http://www.sk-ii.com/moisturizer/firmness-power/sk-ii-r.n.a.power-radical-new-age-cream/00730870157763.html) & [sk-ii](http://www.sk-ii.com) Skin care creams often target a certain kind of facial line or wrinkle, but the [SK-II](https://www.trendhunter.com/trends/skii-lxp-craftsmanship) 'R.N.A. POWER' Radical New Age Cream targets all of them for enhanced results. Capable of [smoothing the appearance of lines](https://www.trendhunter.com/trends/smoothing-and-firming-cream) that have formed both horizontally and vertically on the face, the cream is intended to provide a [hydrating glow](https://www.trendhunter.com/trends/procollagen-anti-aging-marine-cream). The cream is scientifically formulated to work wonders after a single jar and provide a more radiant appearance that lasts. The SK-II 'R.N.A. POWER' Radical New Age Cream is the latest offering from the Japan-based brand that is renowned the world over for its skincare solutions. To use, the cream is dotted over the face and massage in morning and night. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 43% | Activity: 71% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Multi-target Facial Products:** The trend of multi-target facial products presents a disruptive innovation opportunity for skincare brands to develop creams that address various types of facial lines and wrinkles. - **Hydrating Skincare Solutions:** The trend of hydrating skincare solutions creates disruptive innovation opportunities for brands to formulate creams that provide long-lasting hydration and a radiant appearance. - **Scientifically Formulated Cosmetics:** The trend of scientifically formulated cosmetics offers a disruptive innovation opportunity for brands to develop creams that have proven efficacy after a single use. ### Where This Applies - **Skincare:** The skincare industry can explore disruptive innovation opportunities by creating multi-target facial products that address a wide range of facial lines and wrinkles. - **Beauty:** The beauty industry can capitalize on the trend of hydrating skincare solutions by developing creams that provide long-lasting hydration and a radiant appearance. - **Cosmetics:** The cosmetics industry can leverage the trend of scientifically formulated cosmetics to create creams that have proven efficacy after a single use, offering consumers visible results. ## Related on Trend Hunter - [Luxurious Rejuvenating Eye Creams](https://www.trendhunter.com/trends/eye-contour-cream1.md) - [Scientifically Advanced Moisturizers](https://www.trendhunter.com/trends/advanced-cream.md) - [Dermatologist-Endorsed Skincare Lines](https://www.trendhunter.com/trends/uriage-age-lift.md) - [Speedy Wrinkle-Reducing Products](https://www.trendhunter.com/trends/germaine-de-capuccini-timexpert-wrinkless.md) - [Age-Combating Skincare Lines](https://www.trendhunter.com/trends/nuxe.md) - [Dermocosmetic Firming Creams](https://www.trendhunter.com/trends/smoothing-and-firming-cream.md) - [Advanced Men's Skincare Creams](https://www.trendhunter.com/trends/men-skin.md) - [Anti-Aging Corrective Creams](https://www.trendhunter.com/trends/antiaging-corrective-cream.md) - [Specialized Anti-Aging Skincare Formula](https://www.trendhunter.com/trends/concentrated-supreme-cream.md)