# Agave Cocktail Syrups The Groovy Food Company is Now Selling Agave Nectar for the Bar Trade By Laura McQuarrie | Published 2016-07-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/agave-nectar References: [barmagazine](http://barmagazine.co.uk/agave-syrup-launches-bar-sector-retail-success/) & [groovyfood](http://www.groovyfood.co.uk/things-we-make/things-we-make-product-list/?cat=agave) Inspired by the success of its agave syrup in the retail sector, The [Groovy Food Company](https://www.trendhunter.com/trends/the-groovy-food-company-syrup) has now launched an agave nectar specifically for bars and restaurants. The 750-milliliter organic Light Amber & Mild Agave Nectar bottle adopts a tall, elegant and ergonomic form that makes it easy for bartenders to pour the sweetener into cocktails, juices, smoothies and other beverages. Since agave has a [low viscosity](https://www.trendhunter.com/trends/nequila-by-len-y-sol), it is ideal for use in both hot and cold drinks. Other benefits of using agave as a sweetener include that contains fewer calories than refined sugar, yet it boasts a sweeter flavor. As a sweetener, agave can also be used for baking and as a topping for a variety of desserts, which shows how incredibly versatile the product can be for the hospitality trade. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 9% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Agave Syrup Consumption:** A trend of replacing refined sugar with agave syrup as a natural and organic sweetener. - **Organic Cocktails:** An emerging trend of creating cocktails made with organic ingredients, such as agave nectar. - **Cocktail Syrup Packaging:** A trend of creating ergonomic and aesthetically pleasing packaging for cocktail syrups, such as The Groovy Food Company's 750-milliliter bottle. ### Who This Affects Most - **Beverage Industry:** Companies in the beverage industry can capture the market of health-conscious consumers by introducing agave-based sweeteners in their products. - **Hospitality Industry:** Hotels, bars, and restaurants can offer healthier and organic beverage options to their customers by using agave nectar in their cocktails and other drinks. - **Packaging Industry:** Packaging companies can design innovative and stylish bottles for cocktail syrups to better appeal to bartenders and mixologists. ## Related on Trend Hunter - [Spicy Agave Nectars](https://www.trendhunter.com/trends/spicy-agave-nectar.md) - [Low-Sugar Sweetener Syrups](https://www.trendhunter.com/trends/ciranda-syrups.md) - [Spicy Agave Sweeteners](https://www.trendhunter.com/trends/organic-hot-agave-in-the-raw.md) - [Sparkling Agave Drinks](https://www.trendhunter.com/trends/agave-drinks.md) - [Zero-Proof Demerara Syrups](https://www.trendhunter.com/trends/demerara-syrup.md) - [THC-Infused Agave Sweeteners](https://www.trendhunter.com/trends/fluent-thc-agave-nectar.md) - [Agave-Based Low-Alcohol Wines](https://www.trendhunter.com/trends/agavida.md) - [Non-Alcoholic Agave-Inspired Spirits](https://www.trendhunter.com/trends/seedlip-notas-de-agave.md) - [Mixologist-Quality Cocktail Syrups](https://www.trendhunter.com/trends/cheeky-cocktails-flavored-syrups.md)