# Pop-Art Eyewear Ads The Agatha Ruiz de la Prada Summer 2013 Campaign Embraces Color By Jana Pijak | Published 2013-08-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/agatha-ruiz-de-la-prada References: [matiasuris.blogspot](http://matiasuris.blogspot.ca/2012/11/agatha-ruiz-de-la-prada-glasses.html) & [matiasuris.blogspot](http://matiasuris.blogspot.ca) Captured by the lens of photographer Matias Uris, the Agatha Ruiz de la Prada Summer 2013 ad campaign embraces a series of color-infused graphics. This pop-art themed image set is not only aesthetically striking but is also a fresh and youthful take on a [retro visual aesthetic](https://www.trendhunter.com/trends/modern-retro-collection). Channeling the work of famed pop art greats like Andy Warhol, photographer Matias Uris captures [conceptual eyewear creations](https://www.trendhunter.com/trends/bouquet-collection-1) for the Agatha Ruiz de la Prada Summer 2013 ad campaign. The labels architectural sunnies and glasses frames are paired with an unusual wardrobe of textured volumes and lensed against a [geometric backdrop of colored panels](https://www.trendhunter.com/trends/oakley-x-podpah). Moreover, this chic and conceptual campaign embraces over-the-top styling that mixes both futuristic and retro inspirations and inventive visual techniques. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 82% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Pop-art Eyewear:** Exploring the intersection of fashion and art to create visually striking eyewear campaigns. - **Color-infused Graphics:** Using vibrant colors and pop-art inspired visuals to create impactful advertising campaigns. - **Youthful Retro Aesthetic:** Combining elements of past and present to create fresh and youthful campaigns with a retro twist. ### Who This Affects Most - **Fashion:** Innovating in the fashion industry by merging artistic elements with eyewear advertising. - **Advertising:** Exploring new visual techniques and creative concepts in advertising campaigns. - **Eyewear:** Pushing the boundaries of eyewear design by incorporating innovative visuals and unconventional styling. ## Related on Trend Hunter - [Eclectic Eyewear Collections](https://www.trendhunter.com/trends/artsy-eyewear-collection.md) - [Chic Statement Eyewear](https://www.trendhunter.com/trends/specsavers-eyewear.md) - [Reimagined Eyewear Campaigns](https://www.trendhunter.com/trends/hookipa-ultra-campaign.md) - [Bold Eyewear Collection Campaigns](https://www.trendhunter.com/trends/no-rules-club.md) - [Collaborative Capsule Eyewear Collections](https://www.trendhunter.com/trends/cult-gaia-and-thierry.md) - [Iconic Eyewear Design Revivals](https://www.trendhunter.com/trends/hookipa-ultra.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Bold Artful Summer-Ready Sunglasses](https://www.trendhunter.com/trends/asociety.md) - [Ultra-Stylish Eyewear Collections](https://www.trendhunter.com/trends/inaugural-eyewear-collection.md)