# Reflective Rooftop Shoots 'Against the Winter' in Huge Magazine Shows off the Scenery By Marissa Brassfield | Published 2009-11-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/against-the-winter References: [coutequecoute.blogspot](http://coutequecoute.blogspot.com/2009/11/huge-magazine-63-december-2009-against.html) & [hugemagazine.jp](http://www.hugemagazine.jp/) Fans of [trippy imagery](https://www.trendhunter.com/trends/shapes-we-take) will love 'Against the Winter' in Huge Magazine. It's shot atop a reflective roof, the square panels of which give each photo a neat geometric effect. Wataru is behind this eye-popping editorial, and Tetsuro Nagase styled models Ethan James and Jamie Cockerill. 'Against the Winter' appears in the December #63 issue of Huge Magazine. Check out the full editorial in the gallery above, and keep clicking for more [geometric editorials](https://www.trendhunter.com/trends/arc-zero). **Implications** - No longer attracted to straight-forward designs, consumers are looking for ones that feature a more [abstract aesthetic](https://www.trendhunter.com/trends/khaotique-noir). Products that contain an element of unconventionality appeal to those who want to stand out. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 23% | Activity: 17% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Reflective Roofing Designs:** Reflective roofing designs become increasingly popular with consumers looking for abstract and unconventional aesthetics. - **Geometric Fashion Editorials:** Geometric fashion editorials become a trend for marketers aiming to capture the attention of consumers seeking abstract aesthetic styles. - **Trippy Imagery in Marketing:** Marketing campaigns that use trippy or abstract imagery become more popular in order to attract consumers who want to stand out with unconventional aesthetic styles. ### Where This Applies - **Construction Industry:** Construction companies can develop new reflective roofing designs that enhance building aesthetics and energy efficiency while appealing to consumers seeking more abstract visual styles. - **Fashion and Photography Industry:** Fashion and photography industries can incorporate geometric patterns and shapes in their designs and photoshoots to tap into the trend of consumers seeking abstract aesthetic styles. - **Marketing Industry:** Marketing agencies can create trippy or abstract visual campaigns to capture the attention of consumers who want to stand out with unconventional styles and designs. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Augmented Outerwear Mirrors](https://www.trendhunter.com/trends/zero10-mirror.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md)