# Heavyweight Californian-Themed Workwear Reese Cooper's FW19 Range is Entitled 'Against the Wind' By Amy Duong | Published 2019-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/against-the-wind References: [hypebeast](https://hypebeast.com/2019/4/reese-cooper-against-the-wind-barneys-new-york-pre-fall-collection) & [barneys](https://www.barneys.com/search?q=reese+cooper) Reese Cooper unveils its Fall/Winter 2019 collection at Barneys New York and it boasts the title 'Against the Wind.' The exclusive capsule features a selection of tees, sweaters, outerwear, and trousers that are designed from an angle that explores [streetwear culture](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25) and [workwear silhouettes](https://www.trendhunter.com/trends/fw25-workwear). The collection draws inspiration from the dusty look on Californian scenes. This concept is translated through graphics including dusty towns in the wild west. Notably, all of the seasonal pieces are constructed locally in Los Angeles and uses premium heavyweight materials. Some of the notable garments in the collection include the range of [cotton twill workwear jacket](https://www.trendhunter.com/trends/still-doesnt-matter). It is offered in washed-out denim or black colorway options and is a core piece of Cooper's brand. It is accented with his signature metal hook emblem and the notable cropped cut. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 57% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Californian-themed Workwear:** The trend of blending streetwear and workwear silhouettes with local inspiration can open up new markets and cater to customers' interest in unique design. - **Heavyweight Fashion Materials:** The trend for premium, durable fashion items offers opportunities for designers to produce long-lasting garments, emphasizing sustainable fashion practices. - **Locally Made Clothing:** The trend towards locally made clothing can help build up local economy and offer customers unique, high-quality products with personal significance. ### Who This Affects Most - **Fashion Design:** The fashion industry can capitalize on this trend by incorporating rugged workwear into tailored streetwear, utilizing high-quality materials and locally sourced talent. - **Sustainable Fashion:** The sustainable fashion industry can benefit by promoting the use of premium materials and longer-lasting designs, showcasing the importance of quality over quantity. - **Local Manufacturing:** The manufacturing industry can utilize local resources and skills to create high-quality fashion garments, supporting local businesses and reducing the carbon footprint of the fashion industry. ## Related on Trend Hunter - [Heritage-Inspired Bold Workwear](https://www.trendhunter.com/trends/beams-plus-fw25.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md) - [Collaborative Fall-Ready Workwear](https://www.trendhunter.com/trends/fw25-workwear.md) - [Urban Deconstructed Fashion](https://www.trendhunter.com/trends/louther-x-carhartt-wip-fw25.md) - [Luxury Earth-Toned Workwear](https://www.trendhunter.com/trends/still-doesnt-matter.md) - [Versatile Sportswear Apparel](https://www.trendhunter.com/trends/reigning-champ-fw24-collection.md) - [Workwear Hybrid Capsules](https://www.trendhunter.com/trends/sacai-x-carhartt-wip.md) - [Fall-Ready Bejewelled Denim Capsules](https://www.trendhunter.com/trends/jacob-cohn.md) - [Fall-Centric Dynamic Fashion Capsules](https://www.trendhunter.com/trends/undercover-5.md)