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# Unapologetic Streetwear Collaborations
Against Lab and POT MEETS POP Collaborated for SS18

By Amy Duong | Published 2018-05-29 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/against-lab
References: [highsnobiety](https://www.highsnobiety.com/p/against-lab-pot-meets-pop-ss18) & [isetankl.my](https://www.isetankl.com.my/thejapanstore/index.html)

Malaysian streetwear label Against Lab joined forces with Indonesian denim brand POT MEETS POP to drop a range for the Spring/Summer 2018 season. The two infused the captivating graphic instincts of Against Lab with POT MEETS POP's aggressively baggy denim for the warmer season. The [collaborative collection](https://www.trendhunter.com/trends/beams-and-needles) is comprised of some [graphic t-shirts](https://www.trendhunter.com/trends/one-on-one-collection) as well, and dark-washed double denim pieces as its standout items.

Some details of the new range include a reoccurring handcuff motif, and dragon prints throughout the pieces as a nod to Hong Kong gangster films and martial art films. These prints contrast against the Western-style double denim aesthetics. The collection is available to shop now exclusively in Tokyo, Japan at the Isetean retail location.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 40% | Activity: 14% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Cross-cultural Collaborations:** There is an opportunity for brands to collaborate across different countries and cultures to bring together unique and creative styles.
- **Mixing Streetwear with Traditional Clothing Materials:** There is an opportunity for brands to combine streetwear with traditional clothing materials, such as denim and silk, to create new and exciting pieces.
- **Graphic Prints as a Statement:** There is an opportunity for brands to use bold graphic prints and motifs as a statement in their clothing collections.

### Sectors Adopting This

- **Fashion Industry:** Brands in the fashion industry can collaborate with companies in other regions to create unique designs and reach new markets.
- **Streetwear Industry:** Streetwear brands can experiment with using traditional materials to add a new dimension to their collections.
- **Retail Industry:** Retailers can showcase and sell collaborative collections exclusively to attract customers looking for unique and exclusive items.

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