# Dapper Winter Menswear 'Again Autumn is Here' for New Icon Magazine Channels Old-School Style By Marissa Brassfield | Published 2009-12-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/again-autumn-is-here References: [thefashionisto](http://thefashionisto.com/blog/2009/11/new-icon-editorial-again-autumn-is-here-andrei-lucas-by-vincent-paul-young/) I miss the days when getting dressed up was a major affair for a man, so '...Again Autumn is Here' for New Icon Magazine instantly appealed to me. This Vincent Paul Young-shot editorial features Lucas Mascarini and Andrei F. in [modern suits](https://www.trendhunter.com/trends/louis-vuitton-fall-2026) with a 'Mad Men' edge, bows, suspenders and [formal hats](https://www.trendhunter.com/trends/beams-plus-fw25). I like the [dapper menswear look](https://www.trendhunter.com/trends/nn07) that '...Again Autumn is Here' presents, although it wouldn't quite fit in with the low-maintenance lifestyle here in San Diego. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 73% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Dapper Menswear:** Disruptive innovation opportunity: Develop a sustainable and eco-friendly line of dapper menswear that combines vintage-inspired style with modern materials. - **Vintage-inspired Fashion:** Disruptive innovation opportunity: Create a virtual reality (VR) shopping experience that allows customers to try on and customize virtual vintage-inspired fashion pieces before purchasing. - **Formal Accessories Revival:** Disruptive innovation opportunity: Introduce smart accessories, such as bow ties and suspenders with embedded technology, that can track fitness stats, receive notifications, and connect to smart devices. ### Sectors Adopting This - **Fashion:** Disruptive innovation opportunity: Implement customizable 3D printing technology in the fashion industry to allow customers to design and produce their own dapper menswear. - **Retail:** Disruptive innovation opportunity: Develop an augmented reality (AR) app that allows customers to virtually try on and purchase dapper menswear from various brands, eliminating the need for physical stores. - **Technology:** Disruptive innovation opportunity: Create biometric-based smart hats that can monitor brain activity, track stress levels, and provide personalized recommendations for relaxation techniques. ## Related on Trend Hunter - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Timeless Sophisticated Fashion Collections](https://www.trendhunter.com/trends/fallwinter-2025.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Luxe Tailored Fall Menswear](https://www.trendhunter.com/trends/louis-vuitton-fall-2026.md) - [Parisian Sophisticated Fall Fashion](https://www.trendhunter.com/trends/nn07.md) - [Evolutionary Menswear Fashion Shows](https://www.trendhunter.com/trends/ss-daley-1.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)