# NYC Denim Editorials AG Jeans Used the Graffiti-Covered Streets of NYC for Its Backdrop By Riley von Niessen | Published 2016-09-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ag-jeans References: [hypebeast](http://hypebeast.com/2016/9/ag-fall-2016-campaign) & [agjeans](http://www.agjeans.com/home?utm_source=hypebeast&utm_medium=Partner&utm_campaign=Editorial) AG Jeans, a brand that's based in California, took to the streets of [downtown New York](https://www.trendhunter.com/trends/bergdorf-goodmans) for its Fall 2016 campaign. Male models are captured against graffiti-covered backdrops in each of the images, working to highlight the laid-back urban consumers that AG Jeans hopes to appeal to. In addition, the brand's use of such vibrant scenes instantly liken it to the iconic city and make for eye-catching images that attract the attention of prospective consumers well. Throughout the campaign, models sport denim styles that range from rugged to refined, as well as a few other menswear staples that tie it all together. Offerings of this variety include a pair of [military green cargos](https://www.trendhunter.com/trends/gramicci-fw25), some gray jogger pants and flannel button-ups. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 87% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Graffiti Street Fashion:** Opportunity for brands to incorporate urban street art in their fashion campaigns and appeal to the laid-back urban consumers. - **Iconic City Branding:** Opportunity for brands to use vibrant scenes of iconic cities as backdrops in their campaigns to create eye-catching images that attract consumer attention. - **Versatile Denim Styles:** Opportunity for brands to offer a variety of denim styles ranging from rugged to refined, providing options for different consumer preferences. ### Industries Being Reshaped - **Fashion:** Fashion brands can leverage graffiti street fashion trends and versatile denim styles to create disruptive campaigns that resonate with urban consumers. - **Advertising:** Advertising agencies can explore the use of iconic city backdrops in campaigns to create visually appealing and attention-grabbing advertisements. - **Photography:** Photographers specializing in fashion photography can incorporate graffiti-covered streets and vibrant urban scenes to capture captivating images for brands. ## Related on Trend Hunter - [Sculpted Denim Capsules](https://www.trendhunter.com/trends/anatomic-denim.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [Effortless Urban Campaigns](https://www.trendhunter.com/trends/knys-fall-2025.md) - [Fall Denim Style Launches](https://www.trendhunter.com/trends/fall-denim-styles.md) - [Cool Tonal Sneakers](https://www.trendhunter.com/trends/city-jeans-adidas-gazelle.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [Weather Resistant Jeans](https://www.trendhunter.com/trends/coated-jeans.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md)