# Runway Fashion Pop-Ups Afterpay is Hosting Online & Offline Activities with See-Now-Buy-Now Tech By Laura McQuarrie | Published 2021-08-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/afterpay-fashion-pop-up References: [fashionunited.uk](https://fashionunited.uk/news/business/afterpay-and-new-york-fashion-week-announce-nyfw-unlocked-schedule/2021081257087) For New York Fashion Week, Afterpay is introducing a Dropshop and a fashion pop-up in Times Square, along with online and offline experiences and See-Now-Buy-Now technology that lets fashion lovers shop for the freshest styles. At Dropshop, Afterpay customers are able to get early access to purchase limited-edition collections and [virtual try-on experiences](https://www.trendhunter.com/trends/ai-virtual-fitting-room) powered by [Snapchat](https://www.trendhunter.com/trends/augmented-reality-1) and augmented reality. There's also the [House of Afterpay](https://www.trendhunter.com/trends/escobar-cigars1) pop-up store and it's a destination for exclusive products, educational talks, styling workshops and much more. Now that people are getting comfortable with venturing out more, these in-person experiences help to bring the convenience of technology to in-person events so that people can truly experience the latest fashions as soon as they see them. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 69% | Activity: 64% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **See-now-buy-now Technology:** Integrating See-Now-Buy-Now technology in online and offline experiences to enable customers to get early access to limited-edition collections and virtual try-on experiences, powered by augmented reality and Snapchat, presents opportunities for fashion brands to enhance customer experience. - **Pop-up Shops:** Creating pop-up shops that offer exclusive products, educational talks, styling workshops and other experiential activations presents opportunities for businesses to attract customers, generate buzz and test new products or ideas. - **Virtual Try-on Experiences:** Introducing virtual try-on experiences powered by augmented reality and other technologies to enable customers to try on products virtually presents opportunities for fashion brands to enhance the customer experience and reduce product returns. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can leverage See-Now-Buy-Now technology, pop-up shops and virtual try-on experiences to attract customers, generate buzz, and increase sales. - **Event Planning:** Event planners can use pop-up shops and experiential activations to create unique and memorable events, attract sponsors, and generate revenue. - **Augmented Reality:** Augmented reality technology providers can partner with fashion brands to develop virtual try-on experiences, which enhances the shopping experience and reduces product returns. ## Related on Trend Hunter - [AI-Driven Shoppable Catwalks](https://www.trendhunter.com/trends/ai-driven-shoppable-catwalk.md) - [Immersive Fashion Pop-Ups](https://www.trendhunter.com/trends/shein-pop-up.md) - [AI Virtual Fitting Rooms](https://www.trendhunter.com/trends/ai-virtual-fitting-room.md) - [Wintry Retail Activations](https://www.trendhunter.com/trends/winter-wonderland-popup.md) - [Immersive Back-to-School Pop-Ups](https://www.trendhunter.com/trends/sprayground-pop-up.md) - [Web3 Fashion Show Initiatives](https://www.trendhunter.com/trends/reinventing-the-runway.md) - [Phygital Fashion Retail Experiences](https://www.trendhunter.com/trends/macys-mstylelab.md) - [AR Garment Try-Ons](https://www.trendhunter.com/trends/augmented-reality-1.md) - [Court Style Capsules](https://www.trendhunter.com/trends/afterpay-dropshop-rhude.md)