# Tea-Inspired Ice Cream This Ice Cream Parlor Celebrates Afternoon Tea Week with Rich New Flavors By Ady Floyd | Published 2015-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/afternoon-tea-week References: [luxurylaunches](http://luxurylaunches.com/gastronomy/magnum-celebrates-afternoon-tea-week-with-a-trio-of-cake-inspired-ice-creams-in-london.php) & [metro](http://metro.co.uk/2015/08/10/magnum-are-now-doing-limited-edition-afternoon-tea-inspired-ice-creams-at-their-pleasure-store-5335924/) London-based ice cream parlor '[Magnum Pleasure Store](https://www.trendhunter.com/trends/magnum-1)' is celebrating Afternoon Tea Week with the release of three high tea cake-inspired treats. The limited-edition ice-cream flavors combine the simplicity of a creamy dessert with the elegance of high tea. The new flavors include 'The Indulgence,' 'The Pavlova' and 'The Jam.' Each ice cream presents a unique combination of flavors. The Indulgence is loaded with chocolate brownie and honeycomb pieces. The Pavlova is a lighter treat with vanilla ice-cream and strawberry pearls. Lastly, The Jam is a rich hybrid of the two previous flavors; it has dark chocolate drizzle with various sweet berries. Each dessert is presented on a wooden stick and is packaged in a beautifully patterned open-top box. This iconic [Magnum ice cream brand](https://www.trendhunter.com/trends/magnum-utopia-ice-cream) pays tribute to the equally ionic British pastime of high tea through a lavish yet playfully composed menu. These Afternoon Tea Week menu items are only available from August 10 until the 16 in London’s Convent Garden. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 67% | Activity: 82% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Ice Cream-inspired High Tea:** The combination of ice cream and high tea flavors provides an opportunity for a unique, indulgent dessert experience. - **Limited-edition Flavors:** The release of exclusive, seasonal flavors creates a sense of urgency and excitement for consumers. - **Luxurious Packaging:** Beautifully designed, patterned boxes enhance the overall experience and appeal of the ice cream treats. ### Where This Applies - **Ice Cream:** Ice cream companies can explore innovative flavor combinations and collaborations to attract new customers. - **Hospitality:** Hotels and restaurants can create special high tea experiences by incorporating ice cream-inspired desserts into their menus. - **Packaging:** Package design companies can offer unique and visually appealing packaging solutions for ice cream brands looking to stand out. ## Related on Trend Hunter - [Tea-Flavored Artisan Ice Cream](https://www.trendhunter.com/trends/sweet-tea-ice-cream.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Cake-Inspired Ice Creams](https://www.trendhunter.com/trends/cake-inspired-ice-cream.md) - [Macaron-Inspired Pop-Ups](https://www.trendhunter.com/trends/flavours-of-love.md) - [Mood-Themed Frozen Treats](https://www.trendhunter.com/trends/magnum-1.md) - [Artisanal Gelato Frozen Treats](https://www.trendhunter.com/trends/magnum-signature.md) - [Teatime-Themed Retailer Promotions](https://www.trendhunter.com/trends/asda-afternoon-tea-week.md) - [Expansive Ice Cream Collections](https://www.trendhunter.com/trends/magnum-ice-cream-flavors.md) - [Dual Ice Cream Bars](https://www.trendhunter.com/trends/ice-cream-barpopup.md)