# Pop Culture-Referencing Apparel AFTERLIFE Drops a New Capsule Inspired by 90s Pop Culture For SS18 By Amy Duong | Published 2018-07-18 | Updated 2018-08-03 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/afterlife References: [hypebeast](https://hypebeast.com/2018/7/afterlife-spring-summer-2018-part-1-lookbook) & [afterlifela](https://www.afterlifela.com/) Los Angeles-based fashion label AFTERLIFE prepares to launch a new [graphic collection](https://www.trendhunter.com/trends/wasted-youth-x-tappei) for the Spring/Summer 2018 season. The new capsule draws a strong inspiration from the faithful spirituality and the early 90s, specifically the [pop culture sensibilities](https://www.trendhunter.com/trends/5th-quarter-collection) and [film references](https://www.trendhunter.com/trends/the-godfather-collection). In terms of the seasonal offerings themselves, the range includes hoodies, tees, tote bags, crew neck long sleeves, and a Santa Muerte Skate Deck. All of the pieces are adorned with bold visuals along with AFTERLIFE branding details in a range of typography designs. One of the standout items is without a doubt the white tee with a Mother Mary graphic imprint -- it boasts similar design cues from the piece that Sinead O'Connor was wearing at the Grammy awards in 1989. The entire collection is now available to shop online at AFTERLIFE. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 69% | Activity: 28% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Pop Culture-inspired Apparel:** Opportunity for brands to create clothing collections that draw inspiration from iconic moments and references in pop culture. - **90s Fashion Revival:** Reviving and reimagining fashion trends from the 1990s, offering nostalgia and a unique aesthetic for consumers. - **Bold Visual Branding:** Brands can incorporate bold visual designs and typography in their apparel to create a strong and memorable brand identity. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore the potential of pop culture-inspired clothing lines to attract customers seeking nostalgic and unique fashion choices. - **Entertainment:** Entertainment companies can collaborate with fashion brands to create merchandise that resonates with fans through references to popular culture moments. - **E-commerce:** E-commerce platforms can leverage the demand for 90s fashion revival and pop culture-inspired apparel by featuring and promoting relevant collections to their customers. ## Related on Trend Hunter - [Cult Movies-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/film-club-collection.md) - [Graphic Tee Rap Tributes](https://www.trendhunter.com/trends/de-la-soul-x-levis.md) - [Villain-Inspired Graphic Streetwear](https://www.trendhunter.com/trends/saint-mxxxxxx.md) - [Halloween Streetwear Capsule](https://www.trendhunter.com/trends/no-more-sleep.md) - [Retro Sports Capsules](https://www.trendhunter.com/trends/marty-supreme.md) - [Illustrated Streetwear Capsules](https://www.trendhunter.com/trends/wasted-youth-x-tappei.md) - [Television streetwear capsules](https://www.trendhunter.com/trends/the-sopranos-range.md) - [Cinematic Film-Inspired Apparel](https://www.trendhunter.com/trends/stand-by-me.md) - [Mid-Summer Streetwear Launches](https://www.trendhunter.com/trends/when-the-smoke-clears-collection.md)