# Music Culture-Honoring Streetwear Collabs Off-White and CircoLoco Drop the Afterhours Collection By Amy Duong | Published 2022-07-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/afterhours-collection References: [hypebeast](https://hypebeast.com/2022/7/off-white-circoloco-ibiza-nightclub-collab-release-info) & [off---white](https://www.off---white.com/en-hk/sets/man/special-project-off-white-c-o-circoloco?e_id_s=b56ee53d1157f23f74ec49ae7fae93f2d6d21528ec46bb6c7d563cb803651e6e&utm_source=OffWhite&utm_medium=email&utm_campaign=20220713_Wed_Circoloco_M) Streetwear giant [Off](https://www.trendhunter.com/trends/nike-and-offwhite)-White works in collaboration with Circoloco, a [dance music band based in Ibiza](https://www.trendhunter.com/trends/ibiza-beach-club) on a new collaborative range together entitled the Afterhours collection. The capsule is made up of three pieces in total and it celebrates fun late nights and [music culture in general](https://www.trendhunter.com/trends/paper-planes-1). Circoloco speaks about the latest project, stating that the brand “grown into a global music brand. A veritable lifestyle, catalyzing cultural exchange with the most brilliant minds in the art and fashion worlds.” For the upcoming new series, there are two graphic tees and a utility vest design that are all detailed with glittery logo accents along with the Circoloco's clown emblem on top of the Off-White arrow motif. Image Credit: Off-White ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 30% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Music-streetwear Collabs:** Collaborations between music and fashion brands create trendy streetwear with broad appeal. - **Global Lifestyle Branding:** Cultural exchange with art, fashion, and music creates opportunities for building lifestyle brands with global reach. - **Glittery Logo Accents:** Rising trend in adding glittery embellishments to logos and graphic designs for eye-catching visual appeal. ### Where This Applies - **Fashion:** Fashion industry can benefit from collaborations between music artists and develop lifestyle brands - **Music:** Music industry collaboration with fashion brands helps in creating products and extending brand identities. - **Printing and Decoration:** Printing and decoration industry can benefit in the innovative designs featuring glittery logo accents. ## Related on Trend Hunter - [Nightlife Fashion Collabs](https://www.trendhunter.com/trends/unvrs-and-offwhite.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Nightclub-Collaborative Graphic Streetwear](https://www.trendhunter.com/trends/techno-alliance.md) - [Hi-Fi Streetwear Capsule](https://www.trendhunter.com/trends/record-bar-x-carhartt-wip.md) - [Restorative Designer Beach Clubs](https://www.trendhunter.com/trends/ibiza-beach-club.md) - [Street-Informed Joint Collections](https://www.trendhunter.com/trends/equipment-collection.md) - [Libation-Collaborative Limited Fashion](https://www.trendhunter.com/trends/romeo-hunte.md) - [Rap Group Streetwear Collaboration](https://www.trendhunter.com/trends/supreme-x-wutang-clan.md)