# Beauty Brand Mega-Stores AFTERbeauty May Be the UK's Answer to Sephora By Katherine Pendrill | Published 2019-11-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/afterbeauty References: [bustle](https://www.bustle.com/p/afterbeauty-is-the-mega-store-thats-here-to-answer-all-your-beauty-prayers-19309062) UK shoppers have long lamented the lack of major beauty retailers like [Sephora](https://www.trendhunter.com/trends/sephora-store-of-the-future) in their country, but now there is a new store called AFTERbeauty that may help to fill the void. AFTERbeauty is a new online and in-store shopping experience for beauty and skincare lovers. The concept behind the store is to bring together the best beauty brands from around the world into one mega-store. In total, there will be 140 different global brands to shop and over 5,000 different products. Given the massive inventory, the store will span a five-floored townhouse that will have different interactive stations for consumers to test and experiment with different products. The store will also be staffed by trained beauty experts to help customers navigate the various brands and products. AFTERbeauty is now open in London and its website will go live on November 13, 2019. Image Credit: *AFTERbeauty.* ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 81% | Activity: 81% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Beauty Mega-stores:** The rise of beauty mega-stores like AFTERbeauty offer an opportunity for disruptive innovation in the beauty retail industry. - **Online and In-store Shopping Experience:** The integration of online and in-store shopping experiences, as exemplified by AFTERbeauty, presents opportunities for disruptive innovation in the retail sector. - **Curated Global Beauty Brands:** The concept of curating the best beauty brands from around the world, as seen in AFTERbeauty, opens up avenues for disruptive innovation in the beauty industry. ### Where This Applies - **Beauty Retail:** The emergence of beauty mega-stores like AFTERbeauty suggests disruptive innovation opportunities within the beauty retail industry. - **Retail:** The integration of online and in-store shopping experiences, as demonstrated by AFTERbeauty, offers opportunities for disruptive innovation in the retail sector as a whole. - **Beauty:** The curation of global beauty brands, as showcased by AFTERbeauty, opens up avenues for disruptive innovation within the beauty industry. ## Related on Trend Hunter - [International Skincare Brand Flagships](https://www.trendhunter.com/trends/flagship-store-in-london.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Pampering Beauty Flagships](https://www.trendhunter.com/trends/charlotte-tilbury-flagship.md) - [Australian Beauty Store Expansions](https://www.trendhunter.com/trends/adore-beauty.md) - [Grocer-Inspired Beauty Retail Pop-Ups](https://www.trendhunter.com/trends/benefit-benemart-holiday-concept-shop.md) - [Immersive Beauty Destinations](https://www.trendhunter.com/trends/plouise-city.md) - [Inaugural K-Beauty Physical Stores](https://www.trendhunter.com/trends/skin-cupid.md) - [UK Beauty Summer Pop-Ups](https://www.trendhunter.com/trends/mecca-cosmetica.md)