# Soothing After-Sun Foams OUAI's After-Sun Product Hydrates Skin with Aloe-Infused Bubbles By Laura McQuarrie | Published 2019-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/after-sun-product References: [allure](https://www.allure.com/story/ouai-after-sun-foam) & [theouai](https://theouai.com/products/after-sun-body-soother) After-sun products are available in a variety of lotions, creams, sprays and masks but OUAI is introducing a [foam body care product](https://www.trendhunter.com/trends/exfoliating-body-washes) for consumers to discover. Like many other [after-sun care products](https://www.trendhunter.com/trends/bio-enzymes-mask), the After Sun Body Soother is packed with anti-inflammatory and hydrating ingredients to replenish the skin. Its unique formula contains rosehip oil, cucumber extract and even what it describes as "aloe-infused bubbles." OUAI notes that its innovative after-care product is like a moisturizing gel that can be used like a lotion, although consumers will know that the soothing product is working when they feel a popping sensation and [instant cooling](https://www.trendhunter.com/trends/tirtir-icecooling-collection). The summery product boasts the Summer OUAI scent of Fijian coconut and pineapple. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 34% | Activity: 32% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Foam Body Care Products:** The introduction of foam body care products provides a unique and innovative alternative to traditional after-sun lotions and creams. - **Aloe-infused Formulas:** The use of aloe-infused bubbles in after-sun products offers a soothing and cooling sensation that enhances the effectiveness of skincare products. - **Instant Cooling Sensations:** The incorporation of ingredients that create an instant cooling sensation provides a refreshing and satisfying experience for consumers using after-sun products. ### Industries Being Reshaped - **Skincare:** The skincare industry can capitalize on the trend of foam body care products by developing innovative and effective after-sun solutions that provide unique experiences for consumers. - **Beauty:** The beauty industry can explore the use of aloe-infused formulas to create innovative after-sun products that offer enhanced skin hydration and soothing properties. - **Wellness:** The wellness industry can tap into the trend of instant cooling sensations in after-sun products, developing solutions that provide a refreshing and relaxing experience for consumers seeking post-sun skincare options. ## Related on Trend Hunter - [Sensorial After-Sun Gels](https://www.trendhunter.com/trends/sun-soothing-body-gelato.md) - [Whipped Sun Care Foams](https://www.trendhunter.com/trends/whipped-sun-care.md) - [After-Sun Cooling Mists](https://www.trendhunter.com/trends/after-sun-cooling-mist.md) - [Airy Sunscreen Foams](https://www.trendhunter.com/trends/sunscreen-foam.md) - [After-Sun Eau de Toilettes](https://www.trendhunter.com/trends/after-sun-by-vacation.md) - [Aloe-Infused Cooling Sprays](https://www.trendhunter.com/trends/kinfields-aloe-cooling-mist.md) - [Bubbly Skincare Toners](https://www.trendhunter.com/trends/bubble-toner.md) - [Post-Sun Sheet Masks](https://www.trendhunter.com/trends/bio-enzymes-mask.md) - [Refreshing Body Treatments](https://www.trendhunter.com/trends/cryo-cooling-gel.md)