# Evocative Musky Perfumes After Party by CB I HATE PERFUME Smells Like Dancing for Hours By Laura McQuarrie | Published 2023-07-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/after-party-by-cb-i-hate-perfume References: [highsnobiety](https://www.highsnobiety.com/p/20-niche-perfume-brands-you-need-to-know-right-now/) & [cbihateperfume](https://www.cbihateperfume.com/691) After Party by CB I HATE PERFUME is a musky, sweaty and alluring scent that’s said to “[make] the skin smell like you've been dancing ecstatically for hours.” As evidenced by unique scents like After Party, there’s a growing demand for scents that are storied and evoke a sense of individuality, much like a carefully chosen piece of clothing. Scent lovers aspire to find [fragrances that reflect their unique personality](https://www.trendhunter.com/trends/me-by-snif) and tell captivating tales, allowing them to express themselves in a distinct and memorable way. CB I HATE PERFUME got its start when Christopher Brosius, who worked as a taxi driver, found himself put off by the scents worn by his passengers. Now, the brand focuses on creating scents in line with its manifesto, which states that “[perfume is always an experience](https://www.trendhunter.com/trends/perfumer-extraordinaire) - ethereal, evocative and, most of all, emotional.” ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 21% | Activity: 24% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Demand for Storied Scents:** Opportunity to create fragrances that evoke a sense of individuality and tell captivating tales, allowing individuals to express themselves in a distinct and memorable way. - **Personalized Perfume Selection:** Opportunity to cater to scent lovers' desire to find fragrances that reflect their unique personality and evoke a sense of individuality. - **Emotional Perfume Experiences:** Opportunity to create perfumes that go beyond just scent and provide emotional and ethereal experiences. ### Sectors Adopting This - **Perfume Industry:** Opportunity to innovate with unique scents that tell captivating stories and allow individuals to express themselves through fragrance. - **Fashion Industry:** Opportunity to integrate the concept of storied and individualistic scents into the design and branding of clothing, offering a complete sensory experience. - **Hospitality Industry:** Opportunity to enhance guest experiences by creating ambient scents that evoke emotions and create memorable moments. ## Related on Trend Hunter - [Close-Wearing Fragrances](https://www.trendhunter.com/trends/eau-intimite.md) - [Musky Oil Perfumes](https://www.trendhunter.com/trends/my-scent.md) - [Mood-Boosting Musk Fragrances](https://www.trendhunter.com/trends/musk-fragrance-collection.md) - [Mood-Enhancing Oil Perfume Sprays](https://www.trendhunter.com/trends/oil-perfume-spray.md) - [Provocative Fall Fragrances](https://www.trendhunter.com/trends/borntostandout-fall-2024.md) - [Edgy High-Impact Fragrances](https://www.trendhunter.com/trends/crazypills.md) - [Positively Uplifting Perfumes](https://www.trendhunter.com/trends/perroy.md) - [Darkly Evocative Fragrances](https://www.trendhunter.com/trends/heretic-midnight-toker.md) - [Soft Magnetic Fragrances](https://www.trendhunter.com/trends/afterglow-by-phlur.md)