# Hollywood Religion Grace Hill Media Markets Moral Messages By Greg Ponesse | Published 2006-03-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/after-mel-how-hollywood-gets-religion References: [money.cnn](http://money.cnn.com/2006/03/16/news/companies/faith_film/) Combining two of America's greatest passions -- marketing and religion -- niche firms in [Hollywood](https://www.trendhunter.com/trends/meta-hollywood) are discovering that selling films to audiences of faith pays. Even before Mel Gibson's "The Passion of The Christ," companies such as [Motive Marketing](https://www.trendhunter.com/trends/motive) and [Grace Hill Media](https://www.trendhunter.com/trends/grace-creative) were helping put studios in touch with audiences seeking a moral message. Recently, for the Disney-Walden Media co-production of C.S. Lewis' "The Chronicles of Narnia: The Lion, the Witch and the Wardrobe," California-based Motive Marketing designed and maintained an extensive "faith and family outreach" marketing effort while Grace Hill Media handled the movie's grassroots publicity. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 65% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious) ## Key Themes ### What's Driving This Trend - **Faith-based Marketing:** Niche firms in Hollywood are discovering that selling films to audiences of faith pays. - **Moral Messaging in Entertainment:** Marketing efforts are increasingly focused on connecting with audiences seeking a moral message. - **Grassroots Publicity Campaigns:** Companies like Grace Hill Media are handling extensive grassroots publicity campaigns for movies with a faith-based audience. ### Who This Affects Most - **Entertainment:** Opportunities exist for disruptive innovation that caters to the growing demand for faith-based entertainment. - **Marketing / Advertising:** Marketing agencies can find success by focusing on the faith-based audience and connecting them with relevant content. - **Public Relations:** Public relations firms can provide valuable services for grassroots publicity campaigns that connect with audiences seeking a moral message. ## Related on Trend Hunter - [Faith-First Online Platforms](https://www.trendhunter.com/trends/the-mission.md) - [Consumer Values-Based Audiences](https://www.trendhunter.com/trends/valuesbased-audiences.md) - [Co-Branded Custom Ads](https://www.trendhunter.com/trends/lexus-and-universal-pictures.md) - [Purpose-Driven Brand Storytelling Platforms](https://www.trendhunter.com/trends/purposedriven-brand-storytelling.md) - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Religious Mascot Official Merchandise](https://www.trendhunter.com/trends/luce.md) - [Candy-Inspired Holiday Movies](https://www.trendhunter.com/trends/mms-red-one.md) - [Hollywood-Themed Metaverse Spaces](https://www.trendhunter.com/trends/meta-hollywood.md) - [Entertainment Industry Expansions](https://www.trendhunter.com/trends/starbucks-studio.md)