# Banana Balloon Ads The 'After Meal' Orbit Gum Ad is Inflated with Fun By Amelia Roblin | Published 2010-09-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/after-meal-orbit-gum References: [adsoftheworld](http://adsoftheworld.com/media/print/orbit_for_kids_balloons_cake) & [orbitgum](http://www.orbitgum.com/) BBDO Advertising Agency has created a set of [promotional graphics](https://www.trendhunter.com/trends/dreamies-treats) for 'After Meal' Orbit Gum. To literally emphasize the role of the gum as a means to relieve bad breath after eating, the ad encases [various snacks](https://www.trendhunter.com/trends/jaffa-cakes-installation) in [bubble gum balloons](https://www.trendhunter.com/trends/animal-balloon). In this rather clever ad, 'After Meal' Orbit Gum is expressed in a light-hearted manner that reminds us of how enjoyable it is blow bubbles in the chewy pink gum. Marketed towards a younger client base, this ad is inflated with fun. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 42% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Using innovative methods like balloon ads to engage and entertain consumers. - **Playful Marketing:** Incorporating elements of fun and humor to create memorable brand experiences. - **Visual Storytelling:** Creating compelling narratives through creative visuals and unique advertising concepts. ### Industries Being Reshaped - **Advertising:** Utilizing creative techniques to capture consumer attention and promote products. - **Food and Beverage:** Using inventive advertising strategies to market food and beverage products. - **Gum Manufacturing:** Exploring unconventional advertising approaches to promote gum products and drive sales. ## Related on Trend Hunter - [Safe Social Interaction Campaigns](https://www.trendhunter.com/trends/chew-it-before-you-do-it.md) - [Brightening Soft Chew Gums](https://www.trendhunter.com/trends/orbit-soft-chew.md) - [Divergent Chewing Gum Campaigns](https://www.trendhunter.com/trends/tridifferent.md) - [Digital Candy Commercials](https://www.trendhunter.com/trends/worlds-of-flavor.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Collaborative Bubble Gum Products](https://www.trendhunter.com/trends/hubba-bubba-x-skittles.md) - [Peeling Cheese Packaging Billboards](https://www.trendhunter.com/trends/babybel-billboard.md) - [Spinach-Inspired Chewing Gums](https://www.trendhunter.com/trends/popeye-spinach-gum.md) - [Emoji-Centric Campaigns](https://www.trendhunter.com/trends/bubble-gum-emoji.md)