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# AR Climate Change Apps
'After Ice' Uses Augmented Reality to Illustrate Rising Sea Levels

By Laura McQuarrie | Published 2017-05-03 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/after-ice
References: [psfk](https://www.psfk.com/2017/05/augmented-reality-shows-what-would-happen-ifthe-worlds-ice-melts.html) & [itunes.apple](https://itunes.apple.com/ca/app/after-ice/id1222419939?mt=8&ign-mpt=uo=4)

'After Ice' is the name of an [augmented reality app](https://www.trendhunter.com/trends/the-philips-hue-app) that aims to bring awareness to global warming and climate change through augmented reality.

While the consequences of climate change are often described, it can be difficult to imagine how one's own future will be impacted. As such, After Ice offers a visual representation of what the world might look like in the future through the lens of AR technology. Using [sea level projections](https://www.trendhunter.com/trends/remembering-the-future) from [NASA](https://www.trendhunter.com/trends/ar-nasa-app) for the year 2080, the app uses a smartphone's GPS system to pinpoint one's location and provide an accurate animated water level simulation. Depending on how much the ice is projected to melt, different levels of water and swimming fish may fill the screen.

The After Ice app also features a section where users may take action towards preventing the simulated scenes from becoming a reality.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 47% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### What's Driving This Trend

- **Augmented Reality Climate Change Apps:** Developing augmented reality apps that showcase the impact of climate change can raise awareness and encourage action.
- **Visualizing Future Climate Impact:** Creating interactive visualizations using AR technology can help individuals understand the potential consequences of climate change.
- **Location-based Climate Simulations:** Using GPS technology to provide personalized climate change simulations can enhance user engagement and relevance.

### Who This Affects Most

- **Environmental Conservation:** Developing AR apps to raise awareness about climate change can provide innovative tools for environmental organizations.
- **Mobile Technology:** The integration of AR and GPS technology in climate change apps opens up new opportunities for mobile app developers and device manufacturers.
- **Education and Awareness:** AR climate change apps can be utilized in schools, museums, and other educational venues to foster understanding and engagement.

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