# Stylish Artistic Christmas Chocolates After Eight The Design Edition by Walala is Gifting-Ready By Michael Hemsworth | Published 2025-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala References: [c-talk](https://c-talk.co.uk/after-eight-show-up-in-style-this-christmas) & [madewithnestle](https://www.madewithnestle.ca/after-eight)  [After Eight](https://www.trendhunter.com/trends/after-eight-cherry-mint-thins) The Design Edition by Walala has been announced as a contemporary take on the classic product to accommodate [easy, stylish gifting this holiday season](https://www.trendhunter.com/trends/hotel-chocolat-boxed-selections). The collaboration between the [mint chocolate brand](https://www.trendhunter.com/trends/aero-peppermint) and the London-based artist and designer sees the product box with its signature branding paired with a vibrant, chromatic finish. The packaging is thus enveloped in vibrant, colorful designs including color blocks, geometric patterns and an overall playful energy to give it a contemporary feel with a timeless touch. Camille Walala commented on the After Eight The Design Edition by Walala saying, "I’ve always believed that design has the power to spark joy in everyday life — and that’s exactly what I wanted to bring to After Eight. This collaboration was an opportunity to play with bold colours, geometric patterns, and a touch of British elegance, all wrapped around an iconic product that so many people love. I hope this design makes people smile, before they even open the box!” ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 71% | Activity: 74% | Freshness: 47% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Artistic Packaging:** The fusion of art and product packaging creates an opportunity to enhance consumer experiences, turning everyday items into visually appealing gifts. - **Collaborative Design:** Partnerships between brands and artists are emerging as a trend to reimagine traditional products, offering a fresh perspective that attracts a wider audience. - **Vibrant Chromatic Aesthetics:** The use of bold colors and geometric patterns on product packaging is gaining traction, appealing to consumers' desire for eye-catching and modern aesthetics. ### Industries Being Reshaped - **Luxury Confectionery:** Luxury chocolate brands are integrating artistic design to elevate their packaging and create unique holiday gifting experiences. - **Creative Design:** The design industry is increasingly collaborating with consumer brands to infuse artistic elements into product offerings, expanding its reach beyond traditional art. - **Giftware and Novelty:** By merging art with product design, the giftware industry is tapping into a niche that prioritizes aesthetic values in everyday gift selections. ## Related on Trend Hunter - [Fruity Mint Chocolate Treats](https://www.trendhunter.com/trends/after-eight-cherry-mint-thins.md) - [Artist-Designed Advent Calendars](https://www.trendhunter.com/trends/venchi-x-anna-higgie-prestige-advent-calendar.md) - [Exquisite Holiday Chocolates](https://www.trendhunter.com/trends/exquisite-holiday-chocolates.md) - [Festive Celebration Chocolate Products](https://www.trendhunter.com/trends/chocolove-holiday-collection.md) - [Festive Candy Cane Chocolates](https://www.trendhunter.com/trends/galerie-au-chocolat-1.md) - [Curated Candy Gift Boxes](https://www.trendhunter.com/trends/wonderful-winter-chocolate-collection.md) - [Expansive Holiday Chocolate Ranges](https://www.trendhunter.com/trends/lderach-chocolatier-suisse.md) - [Christmas Baked Good Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar-flavors.md) - [Minty Festive Chocolate Products](https://www.trendhunter.com/trends/terrys-chocolate-mint.md)