# Disco Tennis is the New Disco Bowling By Svensson | Published 2007-04-13 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/after-disco-bowling-now-disco-tennis References: [adverblog](http://www.adverblog.com/archives/003040.htm) & [sonyericsson](http://www.sonyericsson.com/spg.jsp?cc=us&lc=en&ver=4000&template=pm1_1&zone=pm&mcid=111) Do you like [disco bowling](https://www.trendhunter.com/trends/the-ballroom-bowl-expands) with UV-lights? Reflective balls and loud music? Well, here's the tennis version! [Sony](https://www.trendhunter.com/trends/dunk-the-halls) [Ericsson](https://www.trendhunter.com/trends/Early-Access-Program) came up with this 'Night Tennis' and honestly, I think it looks pretty cool! It's not some kind of advergame you play on-line, but an actual real cool party concept. There already have been versions of this in Madrid and Miami, and the next will be in London during Wimbledon. **Implications** - The featured video gives you a glimpse of what Sony Ericsson's Night Tennis in Madrid looked like in 2006. The playing field is all black-lit, so everything is glowing as if you were at a rave party. The idea for this interesting combination was to mix technology, sports and partying. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 51% | Activity: 81% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### Key Themes Behind This Trend - **Night Tennis Party Trend:** An innovative concept that combines technology, sports, and partying to create a unique experience for consumers. - **Disco Sports Trend:** A new trend where traditional sports activities, such as tennis and bowling, are combined with disco elements to create an entertaining and engaging experience. - **Uv-light Experience Trend:** A trend where UV-lights are used to create a unique and visually appealing experience for consumers. ### Where This Applies - **Sports and Entertainment Industry:** Opportunities for sports and entertainment companies to innovate and create new and exciting experiences for consumers using technology and unique concepts. - **Uv-light Industry:** Opportunities for the UV-light industry to expand beyond traditional uses such as germicidal applications and into entertainment and experiential industries. - **Event Planning Industry:** Opportunities for event planning companies to incorporate innovative and unique concepts, such as disco sports and UV-light experiences, into their offerings to attract and retain clients. ## Related on Trend Hunter - [Tennis-Themed Activations](https://www.trendhunter.com/trends/the-lalo-clubhouse.md) - [Digital Icon-Inspired Tennis Balls](https://www.trendhunter.com/trends/wilson-and-apple.md) - [Tennis-Ball-Themed Hotel Suites](https://www.trendhunter.com/trends/ihg-rally-room.md) - [Reflective Ping-Pong Parlour Installations](https://www.trendhunter.com/trends/match-point-installation.md) - [Tennis-Themed Pop-Ups](https://www.trendhunter.com/trends/sweet-serve.md) - [Floating Recycled Tennis Courts](https://www.trendhunter.com/trends/parley-and-adidas.md) - [Game-Changing Tennis Equipments](https://www.trendhunter.com/trends/bounce-tub.md) - [Tennis-Forward Pop-Ups](https://www.trendhunter.com/trends/lacostes-activations.md) - [Tennis-Inspired Dessert Pop-Ups](https://www.trendhunter.com/trends/graza-x-talenti.md)