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# Rugged Itch-Killing Ads
The After Bite Campaign is Set on a Wood-Chopping Camping Site

By Meghan Young | Published 2013-03-07 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/after-bite-campaign
References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/03/after-bite-kill-the-itch/) & [mohawkcollege](http://www.mohawkcollege.ca/)

Targeting mostly men, the After Bite campaign is set on a camping site amidst a pile of chopped wood. Although this rugged scene already has a masculine touch, it could easily be dismissed as a common place for [mosquitos](https://www.trendhunter.com/trends/off-active-insect-repellent) to lay a strategic attack. The After Bite campaign takes it more into manly territory by way of its tag lines. For instance, one reads, "Unless you're man enough to to grow [razor-sharp stubble](https://www.trendhunter.com/trends/any-hair-anywhere) on your fingertips. [Kill the itch](https://www.trendhunter.com/trends/insect-bite-relief). After Bite."

The After Bite campaign was conceived and executed by the Mohawk College in Hamilton, Canada. Created under the supervision of professors Jef Petrossi and Raf Ferriera, it was art directed by Emmanuel Torres. Torres also photographed the scenes while Mikhail Ferrara wrote the compelling copy.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 12% | Activity: 19% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What's Driving This Trend

- **Masculine Outdoor Advertising:** Using rugged and masculine imagery in outdoor advertising campaigns to capture the attention of male consumers.
- **Creative Tag Lines:** Crafting unique and attention-grabbing tag lines to enhance the impact of advertising campaigns.
- **Targeted Mosquito Repellents:** Developing mosquito repellents specifically designed for men, taking into account their preferences and interests.

### Who This Affects Most

- **Outdoor Advertising:** Using outdoor advertising platforms such as billboards and posters to showcase innovative and captivating campaigns.
- **Copywriting:** Exploring new creative approaches in copywriting to produce compelling and engaging advertising copy.
- **Insect Repellent:** Innovating mosquito repellent products that appeal to specific target demographics and cater to their unique needs.

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