# Experiential Beauty Townhouses After Beauty's Experiential Store Boasts Its Own Meditation Zone By Laura McQuarrie | Published 2019-11-06 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/after-beauty References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/New_retailer_on_the_block_After_Beauty_opens_experience-led_store/159739) & [afterbeauty](https://www.afterbeauty.com/) After Beauty is a new retailer that recently opened the doors to an immersive and experiential five-storey townhouse in London. Within the store, consumers will be able to discover plenty of products from brands like Milani, [Beauty Blender](https://www.trendhunter.com/trends/virtual-luxe-lounge) and [Dermalogica](https://www.trendhunter.com/trends/the-afterglow-bowl) and explore unique spaces like the meditation zone, nail bar and selfie-ready vanity. Within the beauty space, After Beauty also gives people the chance to get treatments like lash lifts and facials, which makes the destination a convenient one-stop-shop for all one's beauty needs. The design of the retail space was created to feel "personal, refreshing and contemporary," according to co-founder Jerry Taechaubol, all the while inspiring fun, excitement and creativity. The newly opened [experiential retail store](https://www.trendhunter.com/trends/seoul-in-the-city) offers something new for beauty lovers of all expertise levels to discover. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 77% | Activity: 81% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Experiential Beauty Stores:** Opportunity for beauty brands to create immersive and experiential retail spaces that offer unique and personalized experiences for customers. - **Convenience One-stop-shops:** Opportunity for retailers to combine multiple beauty services and brands in one location, providing convenience and a wide range of options for customers. - **Personalized Beauty Experiences:** Opportunity to offer personalized beauty treatments and services that cater to individual needs and preferences, enhancing the overall customer experience. ### Industries Being Reshaped - **Beauty Retail:** Opportunity for beauty retailers to innovate and create experiential store concepts that engage and captivate customers. - **Wellness and Spa:** Opportunity for wellness and spa industries to collaborate with beauty brands and offer immersive and relaxing experiences within the retail environment. - **Cosmetics and Skincare:** Opportunity for cosmetic and skincare brands to partner with experiential beauty stores and showcase their products to target customers, while also offering personalized consultations and treatments. ## Related on Trend Hunter - [Immersive Beauty Destinations](https://www.trendhunter.com/trends/plouise-city.md) - [Interactive Beauty Destinations](https://www.trendhunter.com/trends/superdrug-beauty-playground.md) - [Experiential Beauty Campaigns](https://www.trendhunter.com/trends/heathrow-airport.md) - [Immersive Luxury Cosmetics Pop-Ups](https://www.trendhunter.com/trends/la-beaut-louis-vuitton1.md) - [Community-First Beauty Hubs](https://www.trendhunter.com/trends/club-mac.md) - [Immersive Luxury Retail Concepts](https://www.trendhunter.com/trends/christian-dior-beauty-boutique.md) - [Phygital Beauty Store Experiences](https://www.trendhunter.com/trends/sephora-store-of-the-future.md) - [Luxury Beauty Houses](https://www.trendhunter.com/trends/house-of-beauty.md) - [Luxury Beauty Destinations](https://www.trendhunter.com/trends/beauty-destinations.md)