# Post-Bath Pet Filters Mrs. Meyer's Clean Day's After Bath Zoomies Assigns Dogs a Score By Laura McQuarrie | Published 2026-04-15 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/after-bath-zoomies References: [prnewswire](https://www.prnewswire.com/news-releases/mrs-meyers-clean-day-introduces-after-bath-zoomies-tiktok-experience-302743362.html) & [vm.tiktok](http://www.vm.tiktok.com/ZP8gL94J7/)  Inspired by the burst of speed, energy and joy that activates pets after a bath, [Mrs. Meyer's](https://www.trendhunter.com/trends/mrs-meyers-for-pets) Clean Day announced After [Bath Zoomies](https://www.trendhunter.com/trends/vera-bradley), a new digital campaign launched in partnership with The Westminster Kennel Club. Reminiscent of the scores assigned to dogs during a show, the campaign includes a custom [TikTok](https://www.trendhunter.com/trends/february-14th-livestream) filter for generating a personalized "zoomies score" based on a dog's speed and movement—and official Westminster judges are weighing in on select #AfterBathZoomies submissions shared on social media. Post-bath pet energy can be chaotic and fun to watch, and this campaign makes these funny and fun-to-watch moments even more shareable, all while bringing attention to solutions from the Mrs. Meyer's for Pets line and its vet-tested products like 3-in-1 Dog Shampoo and deodorizing spritzes for dogs and cats. ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 79% | Activity: 82% | Freshness: 71% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Social Media Pet Gamification:** Growing use of scoring and challenge mechanics around pet behaviors creates new engagement loops that tie user-generated content to brand visibility. - **AI-powered Animal Scoring:** A rise in motion-analytics and computer-vision tools enables automated assessment of animal activity, offering quantifiable metrics for informal behaviors like zoomies. - **Branded Augmented-reality Filters:** Interactive filters that personalize media with brand-driven overlays transform ephemeral moments into sharable, trackable micro-campaigns. ### Sectors Adopting This - **Pet Care Products:** Pet grooming and wellness brands are positioned to link product efficacy to entertaining user-generated content, shifting purchase narratives toward experiential proof points. - **Digital Advertising Agencies:** Creative and media firms face an opening to design measurement-first social activations that blend AR tooling with influencer-driven scoring mechanics. - **Veterinary Services:** Clinical and preventive-care providers could leverage behavioral analytics from consumer platforms to inform wellness recommendations and remote monitoring insights. ## Related on Trend Hunter - [Natural Dental Treats](https://www.trendhunter.com/trends/natural-dental-treats.md) - [Bulk Dog Waste Bags](https://www.trendhunter.com/trends/myecoworld.md) - [Dog-Friendly Smart Drinking Fountains](https://www.trendhunter.com/trends/smart-drinking-fountain.md) - [Functional Dog Cookies](https://www.trendhunter.com/trends/magic-cookie.md) - [Pet Owner Air Purifiers](https://www.trendhunter.com/trends/airdog-p50-pet-air-purifier.md) - [Chewable Daily Dental Treats](https://www.trendhunter.com/trends/brush-buddies.md) - [Fresh Pet Food Appliances](https://www.trendhunter.com/trends/tuanty-pet-fresh-food-maker.md) - [Seasonal Protein Dog Chews](https://www.trendhunter.com/trends/highprotein-power-chews.md) - [Expanded American Meat Treats](https://www.trendhunter.com/trends/rare-breed-1.md)