# Natural Afro-Specific Hair Products Afrocenchix Emphasizes Natural and Nourishing Formulas By Kalin Ned | Published 2020-07-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/afrocenchix References: [afrocenchix](https://afrocenchix.com/collections/afro-hair-products/products/the-full-set-with-african-print-gift-bag) As a POC-owned brand, Afrocenchix "meets the demand for [natural afro hair care products](https://www.trendhunter.com/trends/textureid-collection)." The business was born from a gap in the market that failed to address the specific needs of afro hair in a way that is natural and tailored to sensitive skin. Consumers can choose from a wide variety of products that contribute to healthy hair and scalp. Afrocenchix offers a few kits, encompassing some of their best-selling and high-performing products. The brand's full set, for example, includes a [natural sulfate-free shampoo, a silicone-free conditioner](https://www.trendhunter.com/trends/liquid-shampoo-and-conditioner), moisturizing spray, natural hair oil, natural moisturizing cream, and [natural scalp oil](https://www.trendhunter.com/trends/alcve-prewash-scalp-oil). Many of these are packed with ingredients like aloe vera, grape seed, avocado oil, shea butter, and more. In addition, Afrocenchix offers the full set with a chic African print bag. Image Credit: Afrocenchix ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 22% | Activity: 47% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Natural Hair Care:** The trend towards natural and nourishing formulas for afro-specific hair products continues to grow. - **Poc-owned Brands:** Brands owned by people of color meet demands for representation in the hair care industry. - **Personalized Hair Care:** Tailored and specific hair care solutions continue to disrupt the one-size-fits-all approach. ### Where This Applies - **Beauty and Personal Care:** The beauty and personal care industry can tap into the demand for natural and personalized hair care products. - **Retail:** Retail businesses can benefit from carrying products from POC-owned brands, meeting consumer demand for representation and diversity in product offerings. - **E-commerce:** E-commerce platforms can offer personalized hair care suggestions to meet the needs of consumers with afro-specific hair. ## Related on Trend Hunter - [Curly Hair-Focused Products](https://www.trendhunter.com/trends/shampoo-and-conditioners.md) - [Curly Hair-Focused Organic Products](https://www.trendhunter.com/trends/organic-hair-care.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Free-From Kids Haircare](https://www.trendhunter.com/trends/niles-chaz.md) - [Skin-Friendly Hair Products](https://www.trendhunter.com/trends/seens-haircare.md) - [Strengthening Textured Haircare Products](https://www.trendhunter.com/trends/african-pride-feel-it-formula-collection.md) - [Black-Owned Haircare Collections](https://www.trendhunter.com/trends/curldaze.md) - [Optimized 4C Haircare](https://www.trendhunter.com/trends/kalahari-melon-aloe-vera.md) - [Botanical-Rich Hair Products](https://www.trendhunter.com/trends/phytonutrient-infusion.md)