# Bushy-Haired Treats This Afro Cookie Packaging Satiates the Stomach and Funny Bone By Jason Soy | Published 2011-06-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/afro-cookie-packaging References: [theworldsbestever](http://www.theworldsbestever.com/2011/06/20/best-cookie-packaging-ever/) & [skew.co.za](http://skew.co.za/?p=2953) This afro cookie packaging may just be the best packaging of anything in the existence of commercial goods. That may be a hyperbole, but I fricken' love this [hilarious cookie wrapper](https://www.trendhunter.com/trends/glutenfree-bread-range) to death. Hailing from Japan, [the afro cookie](https://www.trendhunter.com/trends/kinder-kinderini-biscuits) packaging features a man on the front of the wrapper and transparent plastic where his hair should be. The funny part comes from the fact that the texture of the cookie that's held inside the packaging looks as though it's extremely curly and bushy hair. Buyers only realize that the cookie isn't a part of the graphic on the front only upon removing the cookie from it's wrapper. I'm not too sure what the flavor is of this afro cookie, but who cares? I'd buy tens of these cookies for the hilarious picture on the front of the wrapper alone. **Implications** - Consumers are growing apathetic of commonplace packaging. As such, packaging which engages users with humor and other novel gimmicks are more likely to impact consumers and influence buying patterns. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 28% | Activity: 67% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Novel Packaging:** Opportunity to disrupt the packaging industry by creating humorous and engaging packaging designs that stand out from traditional ones. - **Experiential Marketing:** Potential for brands to use packaging as a means to create memorable and shareable experiences that resonate with consumers. - **Visual Storytelling:** Chance to leverage packaging as a medium for telling a visual story that captivates consumers and strengthens brand identity. ### Sectors Adopting This - **Food and Beverage Packaging:** Innovation in packaging designs for food and beverage products can enhance brand awareness and attract consumer attention. - **Confectionery:** Disruptive packaging concepts in the confectionery industry can differentiate products on store shelves and increase impulse purchases. - **Creative Advertising:** Opportunity for advertising agencies to collaborate with brands in developing unique packaging ideas that serve as effective advertising tools. ## Related on Trend Hunter - [Nature-Inspired Cookie Gifts](https://www.trendhunter.com/trends/little-forest-cookie-can.md) - [Street Art-Style Cookies](https://www.trendhunter.com/trends/cookie-plug.md) - [Unexpectedly-Amusing Treats](https://www.trendhunter.com/trends/liquid-death-misfortune-cookies.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [Canine-Inspired QSR Packaging](https://www.trendhunter.com/trends/sankaku-choco-pie-range.md) - [Spooky Dog Cookies](https://www.trendhunter.com/trends/cookie-dog-treats.md) - [Character-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/keebler-el-fudge-choco-vanilla-cookies.md) - [Edible Treat Containers](https://www.trendhunter.com/trends/treat-container.md) - [Melanoma Signs-Inspired Snacks](https://www.trendhunter.com/trends/diagnosticookies1.md)