# Charitable African Expeditions MBUNTU's African Tours Support Uganda's Economy By Laura McQuarrie | Published 2015-06-23 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/african-tour References: [mbuntu](http://www.mbuntu.com/travel/) When you partake in one of the African tours that MBUNTU offers, it's about more than just your own entertainment. The lifestyle brand MBUNTU was founded by Mark and Luke Willms, two entrepreneurial brothers based out of Toronto, set up as a support system for the Ugandan economy. When the Willms brothers were taken to Africa by their father in the late 90s during a mission to research HIV/AIDS in Uganda, their course in life was set. Now, MBUNTU offers [exclusive travel tours](https://www.trendhunter.com/trends/ef-ultimate-break) to this region in order to give people the same kind of chance for an eye-opening experience. This includes travel tours to rainforests, beaches, villages, as well as [high-energy expeditions](https://www.trendhunter.com/trends/ef-adventures). As well as offering Exclusive Tours, other initiatives from MBUNTU include the sales of [Ugandan Arabica](https://www.trendhunter.com/trends/bartholomew-jones), Apparel and Artistic Imports to bring African coffee, apparel and art to the global community. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 6% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What Makes This Trend Stand Out - **Charitable Tourism:** Opportunity to develop tourism experiences that give back to local economies and communities. - **Ethical Sourcing:** Opportunity to expand sales of sustainable and ethically-sourced products from developing economies to global consumers. - **Social Impact Travel:** Opportunity to create travel experiences that prioritize cultural exchange and poverty alleviation alongside entertainment. ### Sectors Adopting This - **Tourism:** The tourism industry can develop charitable trips that infuse local economies with positive impact through unique travel experiences. - **Fashion:** The fashion industry can expand sourcing practices to include ethical and sustainable materials from developing economies. - **Coffee:** The coffee industry can support social impact in developing countries by sourcing and promoting their specialty coffees to global consumers. ## Related on Trend Hunter - [Elephant-Inspired Charitable Fashion Lines](https://www.trendhunter.com/trends/elephant-family-usa.md) - [Indigenous Tourism Experiences](https://www.trendhunter.com/trends/indigenous-tourism.md) - [Social Good Chocolate Products](https://www.trendhunter.com/trends/kabalagala-clusters.md) - [African-Style Flavor Brands](https://www.trendhunter.com/trends/hapi-african-gourmet.md) - [Collaborative Travel Campaigns](https://www.trendhunter.com/trends/monos-x-brooklyn-coach-works.md) - [Sustainable Traveling Cups](https://www.trendhunter.com/trends/miir.md) - [High-Altitude Trekking Experiences](https://www.trendhunter.com/trends/mount-everest-base-camp-trek.md) - [Exotic Vacation Services](https://www.trendhunter.com/trends/down-under-endeavors.md) - [Activity-Based Travel Tours](https://www.trendhunter.com/trends/ef-adventures.md)