# African-Themed Sauces These African Sauce Labels are Decorated with Cultural Text & Images By Ady Floyd | Published 2015-07-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/african-sauce References: [thedieline](http://www.thedieline.com/blog/2015/7/20/boytjie-braai-sauce) & [malincofoods.co.za](http://malincofoods.co.za/wp/) Boytjie Braai Sauce is an African sauce line that teamed up with y Malinco Foods (Pty) Ltd to create culturally appropriate labels. The use of colorful text and culture-reflective typography highlights the African theme and captivates consumers. Each uniquely flavored bottle is dressed in a black label the features a boldly colored flavor description. For example, the [lemon and herb marinade](https://www.trendhunter.com/trends/caribbean-sauces-and-marinades) is written in a yellowish-green color and the typography looks almost hand-written to add a personal feel to each label. The [Peri Peri flavor](https://www.trendhunter.com/trends/trader-joes-peri-peri) has deep red lettering while the steak house sauce is written in bright blue. Along with the colorful writing these [African sauce labels](https://www.trendhunter.com/trends/gourmet-seasoning-salt) have small illustrations of steak knives, flames or simply just ingredients that reflect the flavor without being overbearing. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 8% | Activity: 8% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: South America, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Cultural Typography:** There is an opportunity for other food and beverage companies to incorporate culturally appropriate typography in their product labels. - **Personalized Label Design:** There is potential for companies to offer customized label designs for customers who want a personal touch on their products. - **Ethnic-inspired Flavors:** More food and beverage companies can consider offering ethnic-inspired flavors to cater to a wider range of customers who enjoy diverse cuisines. ### Who This Affects Most - **Food and Beverage:** Other food and beverage companies can take inspiration from Boytjie Braai Sauce's culturally reflective label design to create more inclusive packaging for their products. - **Graphic Design:** Graphic designers can offer personalized design services to food and beverage companies that want to incorporate unique artwork into their product labels. - **Ethnic Foods:** Companies that specialize in ethnic foods can consider expanding their product offerings to include a wider range of flavors and cuisines, as seen with Boytjie Braai Sauce's line of African-themed sauces. ## Related on Trend Hunter - [African-Style Flavor Brands](https://www.trendhunter.com/trends/hapi-african-gourmet.md) - [Bold Southern-Inspired Sauces](https://www.trendhunter.com/trends/sauces-seasonings.md) - [Scannable Hot Sauce Bottles](https://www.trendhunter.com/trends/buldak-hot-sauce-packaging.md) - [Dynamic Sauce Collections](https://www.trendhunter.com/trends/signature-sauce-line.md) - [Culture-Inspired Packaging Updates](https://www.trendhunter.com/trends/soba-hibiscus.md) - [Flavor-First Hot Sauces](https://www.trendhunter.com/trends/smaak.md) - [Beer-Branded Foodservice Sauces](https://www.trendhunter.com/trends/guinness-sauces.md) - [Refreshed Barbecue Sauce Identities](https://www.trendhunter.com/trends/bachans.md) - [American Cuisine Sauce Ranges](https://www.trendhunter.com/trends/the-flava-people-meat-lust.md)