# Minimalist African Safari Lodges ARRCC Extends Afro-minimalism as a Movement with This Project By Kalin Ned | Published 2019-08-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/african-safari-lodge References: [dezeen](https://www.dezeen.com/2019/08/07/cheetah-plains-safari-lodge-sabi-sand-game-reserve-arrcc/) & [arrcc](https://www.arrcc.com/) ARRCC — a Cape Town-based architecture firm and interior design studio, embarked on a project to build an African safari lodge in the Sabi Sand Game Reserve. The practice really challenges the concept of a concrete aesthetic by fusing the traditional and the contemporary. As a result, the African safari lodge presents itself with the ethos of culturally inspired safari-style architecture and mixing it with modern-facing sensibilities. This juxtaposition is evident in the [smooth concrete walls](https://www.trendhunter.com/trends/aip-azia-villa), the incorporation of "[weathered natural surfaces](https://www.trendhunter.com/trends/black-butte-ranch)," the frameless windows, and more. The lodge is also marked by a high standard of luxury. In a way, the duality in the ARRCC's design is a mirrored response to the duality of the world — while "our lifestyles are modern, nature is raw and primal." ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 99% | Activity: 98% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Afro-minimalism in Architecture:** Creating African safari lodges that blend traditional cultural elements with modern design sensibilities opens new fronts for architecture companies looking to tap into the potential of minimalist designs. - **Cultural Sensitivity in Luxury Experiential Offerings:** Crafting an experiential stay option that balances luxury and cultural sensitivity could power a new segment of the hospitality industry. - **Finding Elegance in Simplicity:** Developing design models that enhance surface materials to create an elegant yet simple look could deliver a unique value proposition for architecture firms aiming to entice clients seeking unique design outputs. ### Who This Affects Most - **Architecture and Design:** Opportunity for the architecture industry to explore creating sustainable and experiential properties based on a minimalist aesthetic. - **Hospitality and Tourism:** Creating a culturally sensitive luxury experience could potentially reshape the hospitality and tourism industries. - **Construction:** Developing expertise to work with raw materials and weathered surfaces in line with a minimalist, culturally-inspired aesthetic could command a premium in the construction industry. ## Related on Trend Hunter - [Peaceful Sophisticated Minimal Residences](https://www.trendhunter.com/trends/cranleigh-lodge.md) - [Alpine River Retreats](https://www.trendhunter.com/trends/howqua-river-lodge.md) - [Brutalist Jungle Sanctuaries](https://www.trendhunter.com/trends/john-dessarzin-jungle-sanctuary.md) - [Architectural Tranquil Cabin Retreats](https://www.trendhunter.com/trends/bolder-londges.md) - [Rainforest Lodged Residences](https://www.trendhunter.com/trends/a-lodging-in-the-pige.md) - [Minimalist Stealthy Luxe Retreats](https://www.trendhunter.com/trends/auto-cabin.md) - [Culturally Influenced Residential Spas](https://www.trendhunter.com/trends/dibdo-francis-kr.md) - [Monumental Concrete Hotel Suites](https://www.trendhunter.com/trends/folly-mojave-series.md) - [Log Cabin-Inspired Minimal Homes](https://www.trendhunter.com/trends/restua.md)