# Strengthening Textured Haircare Products The African Pride Feel It Formula Collection is Effective By Michael Hemsworth | Published 2024-03-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/african-pride-feel-it-formula-collection References: [drugstorenews](https://drugstorenews.com/african-pride-redfines-wash-day-feel-it-formula-collection) & [africanpridehair](https://africanpridehair.com)  The [African Pride](https://www.trendhunter.com/trends/african-pride-and-impressions-of-beauty) Feel It Formula collection is a four-step lineup of haircare solutions formulated to help consumers feel more confident on days when they wash their hair. The products are formulated with [all hair types](https://www.trendhunter.com/trends/texture-inclusive-haircare) in mind, and are suited for hair that has been chemically treated, relaxed or is in the transitioning phase. The products are crafted to restore moisture to hair that's dry and/or damaged, while also paying close attention to [soothing scalp irritation](https://www.trendhunter.com/trends/the-balance-collection-by-tgin). The haircare products are formulated with peppermint oil, rosemary oil and sage oil, which help with hair growth, scalp circulation and hair loss prevention, respectively. Marketing Manager Jazzmene Ford spoke on the African Pride Feel It Formula collection saying, "We at African Pride are excited about the launch of our newest collection, ‘Feel It Formula.’ It is a testament to African Pride’s commitment to meeting our consumer’s needs. We understand the significance of achieving healthy hair and with our latest innovation, we're not just offering products; we’re providing a strengthening regimen that not only combats damage but provides a delightful experience. I am very thrilled to present a line that everyone can experience, despite hair type." ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 57% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Innovative Haircare Solutions:** Opportunities for creating new formulations and routines to enhance hair health and boost consumer confidence. - **Scalp Irritation Relief Products:** Potential for developing specialized products catering to scalp health and comfort needs of diverse consumers. - **Natural Oil Hair Products:** Room for introducing products enriched with natural oils known for promoting hair growth and scalp nourishment. ### Where This Applies - **Beauty & Personal Care:** Expanding product lines to include innovative haircare solutions that cater to various hair types and concerns. - **Health & Wellness:** Creating scalp irritation relief products to address the growing demand for holistic solutions in hair and scalp care. - **Cosmetic Ingredients:** Exploring the use of natural oils like peppermint, rosemary, and sage for developing effective and nurturing hair products. ## Related on Trend Hunter - [Optimized 4C Haircare](https://www.trendhunter.com/trends/kalahari-melon-aloe-vera.md) - [College Campus Haircare Campaigns](https://www.trendhunter.com/trends/african-pride-and-impressions-of-beauty.md) - [Protective Hair Solutions](https://www.trendhunter.com/trends/aunt-jackies.md) - [Textured Hair-Focused Product Lines](https://www.trendhunter.com/trends/love-my-natural-hair.md) - [Repairing Hair Care Systems](https://www.trendhunter.com/trends/amla-oil-bond-repair.md) - [Sensorial Tailored Haircare](https://www.trendhunter.com/trends/head-shoulders-upgraded-collections.md) - [Textured Hair Styling Solutions](https://www.trendhunter.com/trends/kiss-colors-care1.md) - [Restorative Haircare Solutions](https://www.trendhunter.com/trends/damage-recovery-collection.md) - [Textured Hair Product Lines](https://www.trendhunter.com/trends/textureid-collection.md)