# Vibrant African Culture Photography Atong Atem's Series Pays Tribute with a Modern Aesthetic By Riley von Niessen | Published 2016-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/african-culture References: [fubiz.net](http://www.fubiz.net/en/2016/08/21/a-tribute-to-african-roots-in-portraits/) & [atongatem.tumblr](http://atongatem.tumblr.com/) Atong Atem, a photographer who was born in South Sudan who currently lives in Australia, returned to her birthplace to show was [diverse African culture](https://www.trendhunter.com/trends/design-in-west-africa) is while also honoring the vibrancy of its roots. In order to do so, she captures subjects dressed in a [wide range of apparel](https://www.trendhunter.com/trends/daily), varying from more traditional garbs to those found in American culture as well. Each is situated in front of a [bright backdrop](https://www.trendhunter.com/trends/profiles-in-color) that's taken over with stunning colors and unique patterns which clash against one another in a way that captivating and complementary at the same time. Each of the images has a candid aspect to it as well, which likely comes from Atong Atem's friendly relationship with her subjects, in addition to the sense of individuality that each puts forth. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 70% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **African Culture Celebration:** Opportunity for businesses to create products and services that celebrate the vibrancy and diversity of African culture using a modern aesthetic. - **Colorful Backdrops:** Opportunity to develop innovative backdrops with stunning colors and unique patterns that create captivating visual experiences in photography and event industries. - **Candid Photography:** Potential for disruptive innovation in developing candid photography techniques and equipment to capture authentic and individualistic moments in various industries such as fashion, advertising, and media. ### Where This Applies - **Fashion:** Fashion industry can embrace the vibrant African culture by incorporating traditional and modern apparel designs into their collections and campaigns. - **Events and Entertainment:** Opportunity for event planners and entertainment companies to create immersive experiences by incorporating vibrant backdrops inspired by African culture in their designs and productions. - **Photography and Media:** Photography studios and media companies can explore innovative techniques to capture candid moments in diverse cultural contexts, providing a fresh and authentic visual storytelling approach. ## Related on Trend Hunter - [African Identity-Inspired Exhibitions](https://www.trendhunter.com/trends/african-identity.md) - [African Culture-Honoring Chair Designs](https://www.trendhunter.com/trends/kundung-pembe.md) - [Travel-Inspired Canvas Paintings](https://www.trendhunter.com/trends/the-passport-series.md) - [Silky Camouflage-Design Capsules](https://www.trendhunter.com/trends/lisous-empire-collection.md) - [Vibrant Design Collections](https://www.trendhunter.com/trends/neon-primitivism.md) - [Diverse African Doll Collections](https://www.trendhunter.com/trends/creativesoul.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Color Photography Exhibitions](https://www.trendhunter.com/trends/profiles-in-color.md) - [AAPI-Honoring Art Exhibitions](https://www.trendhunter.com/trends/upon-further-reflection.md)