# African Black Soap Deodorants Nubian Heritage Applies African Black Soap to Deodorant By Laura McQuarrie | Published 2019-09-23 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/african-black-soap References: [allure](https://www.allure.com/gallery/editors-favorite-new-beauty-products/33) & [nubianheritage](https://www.nubianheritage.com/african-black-soap-24-hour-deodorant/764302106081.html) African black soap, made with cocoa pod ash and cocoa butter is a popular skincare ingredient that's known for is antioxidant-rich, skin-nourishing benefits, especially its ability to balance the skin's natural oils and keep it free from being congested. Nubian Heritage is now introducing an African Black Soap 24 Hour Deodorant, which is [free from baking soda](https://www.trendhunter.com/trends/father-figure-deodorant), that's packed with clean, organic and fair trade ingredients. The [cruelty-free deodorant](https://www.trendhunter.com/trends/humble-brands) is made with naturally derived ingredients like corn starch, soothing shea butter, Vitamin E, grapefruit seed extract and sandalwood oil, plus the aforementioned ingredients that make up the ever-popular African black soap. Many people are now making the switch to [clean, plant-based deodorants with high-performance formulas](https://www.trendhunter.com/trends/game-changing-deodorant) the sake of better health. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 50% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Clean Deodorants:** The rise of clean, plant-based deodorants with high-performance formulas presents an opportunity for disruptive innovation in the personal care industry. - **African Black Soap Skincare:** The growing popularity of African black soap as a skincare ingredient opens avenues for disruptive innovation in the beauty and skincare industry. - **Natural Ingredients:** The increased demand for natural and organic ingredients in deodorants creates opportunities for disruptive innovation in the beauty and personal care industry. ### Sectors Adopting This - **Personal Care:** The shift towards clean, plant-based deodorants and natural ingredients presents an opportunity for disruptive innovation in the personal care industry. - **Beauty:** The rise of African black soap in skincare products creates opportunities for disruptive innovation in the beauty industry. - **Skincare:** The use of African black soap as a skincare ingredient opens avenues for disruptive innovation in the skincare industry. ## Related on Trend Hunter - [Targeted Melanin Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorants.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Kid-Friendly Shea Butter Deodorants](https://www.trendhunter.com/trends/unicorn-deodorant.md) - [72 Hour Lasting Deodorants](https://www.trendhunter.com/trends/body-deodorant-cream.md) - [Fresh Whole Body Deodorants](https://www.trendhunter.com/trends/whole-body-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Residue-Free Natural Deodorants](https://www.trendhunter.com/trends/natural-deodorant1.md)