# Stethoscope Radio Ads The Africa Health Placements Campaign is Meant to be Heard by Doctors Only By Meghan Young | Published 2013-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/africa-health-placements-campaign References: [psfk](http://www.psfk.com/2013/02/stethoscope-doctor-ad.html) & [boomtown.co.za](http://www.boomtown.co.za/) Ad campaigns are often tailored to target a specific demographic, but the Africa Health Placements campaign takes that strategy to a whole other level. In a clever attempt to have the ear of foreign doctors, it involves a special delivery that can only be properly accessed with a stethoscope, a basic tool for any doctor. Created in collaboration with Boomtown, a strategic brand agency based in South Africa, the Africa Health Placements campaign involves a pressure-activated device that directs doctors to place their stethoscope on it. Pressing down on the device activates a low frequency MP3 is activated which is only audible through the stethoscope. The Africa Health Placements campaign deservedly won a silver [Clio Healthcare](https://www.trendhunter.com/trends/mini-greek-yogurt-bar) award. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 48% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Targeted Advertising:** Using specialized tools or devices to deliver advertising messages to a specific audience. - **Interactive Marketing:** Creating engaging and interactive experiences to capture the attention of consumers. - **Multisensory Marketing:** Incorporating multiple senses, such as sound, touch, and visuals, to enhance brand communication. ### Where This Applies - **Healthcare:** Opportunity to use innovative delivery methods to target doctors and healthcare professionals with important information. - **Advertising:** Potential for agencies to create unique and interactive campaigns that stand out in a crowded market. - **Technology:** Opportunity to develop new tools or devices for targeted advertising, utilizing techniques like pressure-activated audio. ## Related on Trend Hunter - [Hearing-Focused Promotional Campaigns](https://www.trendhunter.com/trends/improve-your-hearing-challenge.md) - [Creative Music-Based Campaigns](https://www.trendhunter.com/trends/music-deserves-bose.md) - [Inspiring Healthcare Campaigns](https://www.trendhunter.com/trends/extraordinary-care.md) - [High-Frequency Radio Ads](https://www.trendhunter.com/trends/morrisons-ad.md) - [Smart Diagnostic Devices](https://www.trendhunter.com/trends/keikku.md) - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Pebble-Like Heart Health Trackers](https://www.trendhunter.com/trends/super-stethoscope.md) - [Transparent Healthcare Campaigns](https://www.trendhunter.com/trends/keep-thriving-with-medicare.md) - [Smart Digital Stethoscopes](https://www.trendhunter.com/trends/eko-duo.md)