# Fair Trade Photography Africa by Darran Rees Focuses on Livelihoods in Third World Countries By Meghan Young | Published 2014-05-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/africa-by-darran-rees References: [behance.net](https://www.behance.net/gallery/16165581/Africa) & [darranrees](http://www.darranrees.com) As the world continues to get smaller, people are appreciating different parts of the world in an infinite sort of way, yet Africa by Darran Rees, a photographer based in London, United Kingdom, shows that some places still remain under the radar for travellers, artists and more. With his [stunning portraits](https://www.trendhunter.com/trends/profiles-in-color) in mind, it becomes almost ludicrous that they would be. Concentrating on Rwanda, Tanzania, Uganda and the Democratic Republic of the Congo in particular, Africa by Darran Rees was commissioned by the [Fair Trade](https://www.trendhunter.com/trends/ethical-coconut-oil) organisation, Coffee Direct and Tea Direct. Rees writes, "The motion portraits represent transcience and 'passing-by' as a metaphor for the lack of time usually afforded to this great continent and it's peoples." They are visually striking. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 18% | Activity: 24% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Tourism:** An increasing interest in underexplored places like Rwanda, Tanzania, Uganda, and the Democratic Republic of the Congo presents disruptive innovation opportunities for sustainable tourism initiatives. - **Ethical Brands:** The commissioning of Africa by Darran Rees by Fair Trade organizations highlights the growing demand for ethically-produced products, creating opportunities for businesses to develop ethical brands. - **Visual Storytelling:** The visually striking motion portraits by Darran Rees demonstrate the potential for new forms of visual storytelling that capture the essence of underrepresented cultures and communities. ### Where This Applies - **Travel and Hospitality:** The rise of interest in underexplored African countries presents disruptive innovation opportunities for the travel and hospitality industry to develop unique experiences and eco-friendly accommodations. - **Fair Trade:** The collaboration between Darran Rees, Coffee Direct, and Tea Direct showcases the potential for disruptive innovation in the fair trade industry, encouraging more businesses to adopt ethical and sustainable practices. - **Art and Photography:** The captivating portraits of Africa by Darran Rees demonstrate the potential for disruption in the art and photography industry through the exploration of underrepresented cultures and visual storytelling techniques. ## Related on Trend Hunter - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Sustainable Traveling Cups](https://www.trendhunter.com/trends/miir.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Photography Project Series](https://www.trendhunter.com/trends/still-life-1.md) - [Immigration System-Inspired Artworks](https://www.trendhunter.com/trends/passport-series.md) - [Public Art Displays](https://www.trendhunter.com/trends/paul-anthony-smith.md) - [African Culture-Honoring Chair Designs](https://www.trendhunter.com/trends/kundung-pembe.md) - [African Identity-Inspired Exhibitions](https://www.trendhunter.com/trends/african-identity.md) - [Contemporary African Designs](https://www.trendhunter.com/trends/daily.md)